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Pardon Me, Do You Have Any Hanukkah Ham?

Posted By Robert Gorell On December 4, 2007 @ 6:48 pm In Multichannel Marketing,Relevance | 13 Comments

hanukkah_ham.jpg“So… That not kosher?”

Isn’t it bad enough that my people can’t even agree on how to spell the holiday? ;)

One might expect Balducci’s [1], the fine food emporium, to know better. After all, they wrote the we’re-not-taking-sides-but-you-should “holiday” menu(s) [2]*:

Balducci’s has everything you need to create a magnificent holiday meal, no matter which holiday you celebrate. Whether it’s an informal Chanukah get-together, an elegant Christmas feast, or even a glamorous New Year’s Eve fete, with our Holiday Entertaining Menu and Ordering Guides you’ll find all the ingredients for a memorable meal.

Ah, but that just shows how thoughtful they can be online. What about when NancyKay Shapiro goes into one of their stores to shop for the “holidays”? Apparently, the product doesn’t match the persona [3].

Okay, so it’s not like they were marketing this for Ramadan. And maybe I did have a prosciutto and mozzarella sandwich for lunch, but that thing was good. (Don’t tell my rabbi.) Besides, a stock room clerk — not a marketing manager — probably made this mistake. Still, it’s important for marketers to be careful with those “holiday” promotions.

Happy Chanukah/Hanukah/Hanukkah**!

(*Which, for some reason, you can only download as a PDF. It looks good, but why not host it on the site? That way, customers could have the option to download, print, or email to a friend.)

(**To anyone for whom that’s relevant.***)

(***Now do you see why George Costanza recommended we all just celebrate “Festivus”?)

[Hat tip to the Good Experience [4] blog.]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/12/04/hanukkah-ham/

URLs in this post:

[1] Balducci’s: http://www.balduccis.com/

[2] menu(s): http://www.balduccis.com/catering-menus/holiday_menu

[3] the product doesn’t match the persona: http://nancykayshapiro.livejournal.com/35633.html?style=mine

[4] Good Experience: http://www.goodexperience.com/blog/archives/010197.php

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