Comments on: The 7 Deadly Claims (Part 2) — “Easy to Use” http://www.grokdotcom.com/2007/12/06/easy-to-use/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 11:07:09 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: 7 Ways to Win Over Reluctant Buyers | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2007/12/06/easy-to-use/comment-page-1/#comment-1115593 7 Ways to Win Over Reluctant Buyers | FutureNow's GrokDotCom / Marketing Optimization Blog Mon, 01 Dec 2008 10:04:22 +0000 http://www.grokdotcom.com/2007/12/06/easy-to-use/#comment-1115593 [...] the darn thing – and then I’ll opt not to buy.  And simply claiming that the flash is “easy to use” isn’t going to [...] [...] the darn thing – and then I’ll opt not to buy.  And simply claiming that the flash is “easy to use” isn’t going to [...]

]]> By: The 7 Deadly Claims (Part 6) — "Cutting Edge" http://www.grokdotcom.com/2007/12/06/easy-to-use/comment-page-1/#comment-520849 The 7 Deadly Claims (Part 6) — "Cutting Edge" Mon, 18 Feb 2008 14:48:44 +0000 http://www.grokdotcom.com/2007/12/06/easy-to-use/#comment-520849 [...] "Easy to Use" [...] [...] "Easy to Use" [...]

]]> By: 7 Deadly Claims: #1 - “Superior Customer Service” - CRM Mastery e-Journal - Commentary and Musings on CRM Best Practice and Industry News http://www.grokdotcom.com/2007/12/06/easy-to-use/comment-page-1/#comment-436916 7 Deadly Claims: #1 - “Superior Customer Service” - CRM Mastery e-Journal - Commentary and Musings on CRM Best Practice and Industry News Wed, 09 Jan 2008 21:17:28 +0000 http://www.grokdotcom.com/2007/12/06/easy-to-use/#comment-436916 [...] are the second and third articles in this series: The 7 Deadly Claims: Part 2 — “Easy to Use” and The 7 Deadly Claims: #3 — “Most [...] [...] are the second and third articles in this series: The 7 Deadly Claims: Part 2 — “Easy to Use” and The 7 Deadly Claims: #3 — “Most [...]

]]> By: Jeff http://www.grokdotcom.com/2007/12/06/easy-to-use/comment-page-1/#comment-419227 Jeff Sun, 30 Dec 2007 22:33:31 +0000 http://www.grokdotcom.com/2007/12/06/easy-to-use/#comment-419227 Andrew, I can't agree with you more, especially on the subject of video demos; done well, they really can work wonders. -Jeff Andrew,

I can’t agree with you more, especially on the subject of video demos; done well, they really can work wonders.

-Jeff

]]> By: Online Copywriter Andrew Cavanagh http://www.grokdotcom.com/2007/12/06/easy-to-use/comment-page-1/#comment-417781 Online Copywriter Andrew Cavanagh Sun, 30 Dec 2007 01:50:13 +0000 http://www.grokdotcom.com/2007/12/06/easy-to-use/#comment-417781 Another great article Jeff. Gaining an intimate knowledge of your prospect is the biggest key to writing online copy that sells. Ultimately what everyone wants is everything done for them...no work...no worries. But the next step down from a hands off solution is to demonstrate to your prospect exactly how "easy to use" your product really is. Infomercials do work for this as does online video. One of my clients proved that her SEO program worked by starting a site from scratch and building it to number 1 on Google in 3 weeks...all on video. People will believe what they can see with their own eyes. Kindest regards, Andrew Cavanagh Another great article Jeff.

Gaining an intimate knowledge of your prospect is the biggest key to writing online copy that sells.

Ultimately what everyone wants is everything done for them…no work…no worries.

But the next step down from a hands off solution is to demonstrate to your prospect exactly how “easy to use” your product really is.

Infomercials do work for this as does online video.

One of my clients proved that her SEO program worked by starting a site from scratch and building it to number 1 on Google in 3 weeks…all on video.

People will believe what they can see with their own eyes.

Kindest regards,
Andrew Cavanagh

]]> By: Mary’s Blog » “It’s Easy!” (For whom???) http://www.grokdotcom.com/2007/12/06/easy-to-use/comment-page-1/#comment-383557 Mary’s Blog » “It’s Easy!” (For whom???) Tue, 11 Dec 2007 14:59:45 +0000 http://www.grokdotcom.com/2007/12/06/easy-to-use/#comment-383557 [...] the Web poobahs at GrokDotCom note in yesterday’s post re web copy: Just remember, “easy to use” won’t reassure visitors — and a visitor with doubts usually [...] [...] the Web poobahs at GrokDotCom note in yesterday’s post re web copy: Just remember, “easy to use” won’t reassure visitors — and a visitor with doubts usually [...]

]]> By: Nishi http://www.grokdotcom.com/2007/12/06/easy-to-use/comment-page-1/#comment-382055 Nishi Mon, 10 Dec 2007 21:59:18 +0000 http://www.grokdotcom.com/2007/12/06/easy-to-use/#comment-382055 These tips are definitely usable. Thanks Jeff! These tips are definitely usable. Thanks Jeff!

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