Comments on: Can “w00t” Provide Wikipedia with Directions? http://www.grokdotcom.com/2007/12/12/woot/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 03:54:04 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Chris Goward http://www.grokdotcom.com/2007/12/12/woot/comment-page-1/#comment-396185 Chris Goward Mon, 17 Dec 2007 23:43:26 +0000 http://www.grokdotcom.com/2007/12/12/woot/#comment-396185 You're right about Woot's copywriting, Bryan. I also check it regularly and wonder when they'll run out of meaningless hilarity. I've got my family hooked on shopping from there too. Unfortunately, they don't ship to Canada yet, so we make regular trips across the border to pick up our loot. Kurt, I'd caution about making too many generalizations based on those four categories. They can be helpful for communicating product features, but can also be dangerous if applied too liberally. Don't overlook the inclination of all four groups to appreciate good humour and a great price. I'd bet that the majority of woot's visitors are actually Methodicals (based on a partially tongue-in-cheek assumption of their target market profile of internet savvy techies and programmers that tend to be awake at midnight). Chris You’re right about Woot’s copywriting, Bryan. I also check it regularly and wonder when they’ll run out of meaningless hilarity. I’ve got my family hooked on shopping from there too.

Unfortunately, they don’t ship to Canada yet, so we make regular trips across the border to pick up our loot.

Kurt, I’d caution about making too many generalizations based on those four categories. They can be helpful for communicating product features, but can also be dangerous if applied too liberally. Don’t overlook the inclination of all four groups to appreciate good humour and a great price.

I’d bet that the majority of woot’s visitors are actually Methodicals (based on a partially tongue-in-cheek assumption of their target market profile of internet savvy techies and programmers that tend to be awake at midnight).

Chris

]]> By: nethy http://www.grokdotcom.com/2007/12/12/woot/comment-page-1/#comment-385958 nethy Wed, 12 Dec 2007 22:33:12 +0000 http://www.grokdotcom.com/2007/12/12/woot/#comment-385958 Never Really Noticed Woot.com before. Thanks for the heads up. It is definitely an example of great copywriting. Never Really Noticed Woot.com before. Thanks for the heads up. It is definitely an example of great copywriting.

]]> By: Kurt Haug http://www.grokdotcom.com/2007/12/12/woot/comment-page-1/#comment-385612 Kurt Haug Wed, 12 Dec 2007 18:48:27 +0000 http://www.grokdotcom.com/2007/12/12/woot/#comment-385612 Timely... likewise noticed both the Daily WOOT and the Websters thing this morning as well. Would be interesting to hear what the WOOT boys (and girls) have experienced as a result of their new-found celebrity status. Somehow, I suspect they'll have something snarky to say about it at some point. Don't impress me as the kind of folks overly impressed by this sort of (albeit backdoor) recognition. Sitting here at Wizards of Web, would be interested in hearing your analysis sometime of the WOOT experience. Seems well suited to Spontaneous and Humanistics-- there are few web experiences more spontaneous than a "Woot-Off"... but wonder about Competitive and Methodicals. Thought the VIBRANT (if somewhat demented) forums and user community seem to be well peppered with all four types. Are they covering Competitive/Methodicals via those forums? Again, just interested in your perspective on their model and execution. Timely… likewise noticed both the Daily WOOT and the Websters thing this morning as well. Would be interesting to hear what the WOOT boys (and girls) have experienced as a result of their new-found celebrity status. Somehow, I suspect they’ll have something snarky to say about it at some point. Don’t impress me as the kind of folks overly impressed by this sort of (albeit backdoor) recognition.

Sitting here at Wizards of Web, would be interested in hearing your analysis sometime of the WOOT experience. Seems well suited to Spontaneous and Humanistics– there are few web experiences more spontaneous than a “Woot-Off”…

but wonder about Competitive and Methodicals. Thought the VIBRANT (if somewhat demented) forums and user community seem to be well peppered with all four types.

Are they covering Competitive/Methodicals via those forums?

Again, just interested in your perspective on their model and execution.

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