Man, if only I could experience that. I’m on the order of about 1 transaction every two days

Hopefully this scenario planning stuff will work well with the public release of event tracking.

Ian — Thank you for the comment. Hopefully, you speak for countless others when you say this: “This will make my life a lot easier as we can finally throw away the useless page-based metrics we’ve been collecting and ignoring for years.”

All our marketing planning and optimsation here is based around customer journeys and lifecycles with touchpoints of various value along them – being able to track them more simply will make life a lot easier.

Now if only Google will look at making multiple attribution models and cookie durations available on the marketing tracking, we’d be really happy!

The news is that they made some additional updates. Event Tracking still hasn’t launched, so the real news — as I framed it — is where this update is headed.

Actually, the screenshot here is from Marketing Pilgrim’s coverage of the Emetrics Summit announcement you linked to. Although Event Tracking was announced back then, they’re most recent announcement (also linked to in the post) is a step toward that.

This post was intended more as an effort to connect the dots, not just to report the news.

http://analytics.blogspot.com/2007/10/exciting-announcements-at-emetrics.html

Or was there another announcement?

But my bosses, the Eisenbergs, have been telling the market the same thing for almost ten years — and showing the results — but businesses have only just begun to talk seriously about “conversion rate,” “personas,” “scenarios,” and so on. My guess is that this will be overlooked by most online marketers and analysts until they see the results for themselves. They’re not going to suddenly be able to plan better just because they have a better measurement tool. My hope is that this will at least incentivize scenario planning according to customer motivations.

Any idea about when google is making it public.