Comments on: The 2007 Marketing to Women Awards

By: humza

humza — Thu, 05 Nov 2009 14:43:22 +0000

There is lot of things for those newer in marketing and it will be enough to compete in market.

By: Los Angeles DUI Lawyer

Los Angeles DUI Lawyer — Wed, 21 Oct 2009 22:40:58 +0000

The TJ Maxx ad was hilarious! I remember it even though it got taken off youtube already.

By: Dolshea

Dolshea — Fri, 27 Jun 2008 15:03:42 +0000

Holly,

Luv your Happy Dance. LOL!!!

By: Mary Schmidt Marketing Troubleshooter » Marketing to Women? Your “Must Read” List

Wed, 09 Jan 2008 16:44:40 +0000

[...] should also check out Awards Part 1, Part 2, and Part 3 for more on books and websites that really rocked in marketing to women. Good [...]

By: Kinetic Ideas: Marketing Blog » Marketing to Women Awards 2007 Small Business Marketing Ideas, Marketing Tips

Tue, 08 Jan 2008 18:46:43 +0000

[...] Buchanan announced her picks for the 2007 Marketing to Women Awards and I am proud to share that Kinetic Ideas was one of her picks. I’m also flattered to be [...]

By: sabine

sabine — Sun, 30 Dec 2007 20:54:07 +0000

Dear Holly,

A quick note on the Dove campaign for real beauty:

I used to be a real fan of the Dove campaigns. Effective, socially responsible marketing that appealed to women all over the world, regardless of age or culture. The key here however, is ‘used to be’.

Dove’s award-winning campaigns – and associated initiatives such as the ‘real beauty’ TV shows, pro-age calendars, etc convinced us (’us’ being women) that the brand really cares about women. That it wants to correct, protect and educate us and our daughters about realistic expectations of beauty, a healthy self-esteem, about self-worth. I was impressed by what I thought was one of the very few socially responsible brands who shouts out for what it believes in against the stream of cosmetic brands toting airbrushed, Photoshopped perfection above all else.

But it seems I was wrong. Dove actually isn’t a very socially responsible brand. It just developed some good marketing campaigns. So what’s my problem with Dove you wonder?
Simply this: it tests its products on animals. (Dove belongs to the Unilever group, which is black-listed by many animal rights activist groups for testing on animals.)
I wonder how many of Dove’s female consumers know this…

If Dove really was a socially responsible brand; if it really wanted to take its ‘campaing for real beauty’ to the next level, it would also take a stand and stop testing its products on animals.

If only Dove realised the opportunity it is missing. It could become The Bodyshop of the 21st century, the vanguard of all the values we hold dear privately but miss so often in this age of want-more-for-less globalism.

So don’t believe Dove just yet. They may have an ethically responsible approach to women and beauty, but behind the scenes they do not accord the same principles of ethical behaviour toward animals. So until Dove stops using animals to test and develop the products that pamper, cleanse and moisturize our bodies into a ripe (and hopefully beautiful) old age, they are nothing more than just another brand that has some great advertising campaigns.

It’s time to get real, Dove!

By: Yvonne DiVita

Yvonne DiVita — Mon, 24 Dec 2007 16:19:05 +0000

Hey Holly, GREAT post. I have to disagree with the TJ Maxx commercial…it just made me shake my head. All I can see is a woman being portrayed as caring more about her designer dress than her best friend’s feelings. Clothes are dressings to our inner self, and not all that important — I like to look nice, just as much as the next person, but this commercial convinced me I’m not a TJ Maxx customer. Their recent one with a teacher going on and on about the wrap she bought her mother, rather than praising her little ones in their Christmas play… is just as bad. It makes women look uncaring and selfish.

Not my idea of how I want to appear to friends and family.

By: Sally

Sally — Fri, 21 Dec 2007 18:41:21 +0000

I’m glad you highlighted the runner-ups like Better.tv. Maybe their videos aren’t all as humorous as the winner but they cover a great range of tips that I have found so useful! Great recipes and decorating ideas that are so easy and really impress people!