Comments on: Podcast: Seth Godin on His Latest Book, “Meatball Sundae” http://www.grokdotcom.com/2007/12/17/seth-godin-interview/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: The Scary Thing about Social Media | Corporate Eye http://www.grokdotcom.com/2007/12/17/seth-godin-interview/comment-page-1/#comment-1179845 The Scary Thing about Social Media | Corporate Eye Fri, 24 Jul 2009 18:54:20 +0000 http://www.grokdotcom.com/2007/12/17/seth-godin-interview/#comment-1179845 [...] a discussion of Seth Godin’s concept of the “meatball sundae” (check out this podcast introduction), in which companies try to dress up old attitudes and ideas (the meatball) with some whipped cream [...] [...] a discussion of Seth Godin’s concept of the “meatball sundae” (check out this podcast introduction), in which companies try to dress up old attitudes and ideas (the meatball) with some whipped cream [...]

]]> By: Nightshift http://www.grokdotcom.com/2007/12/17/seth-godin-interview/comment-page-1/#comment-524190 Nightshift Tue, 19 Feb 2008 21:31:48 +0000 http://www.grokdotcom.com/2007/12/17/seth-godin-interview/#comment-524190 [...] a lot of ‘smart, book-buying people ‘ to faithfully review and comment the book , podcast teasing interviews, offer author teleseminar or less serious but still smartly done [...] [...] a lot of ‘smart, book-buying people ‘ to faithfully review and comment the book , podcast teasing interviews, offer author teleseminar or less serious but still smartly done [...]

]]> By: (Free Download) Seth Godin & GrokDotCom Sync Into Meatball Sundae http://www.grokdotcom.com/2007/12/17/seth-godin-interview/comment-page-1/#comment-409019 (Free Download) Seth Godin & GrokDotCom Sync Into Meatball Sundae Mon, 24 Dec 2007 19:59:34 +0000 http://www.grokdotcom.com/2007/12/17/seth-godin-interview/#comment-409019 [...] Seth Godin joined us for an exclusive interview on WebmasterRadio.fm to discuss his latest book, Meatball [...] [...] Seth Godin joined us for an exclusive interview on WebmasterRadio.fm to discuss his latest book, Meatball [...]

]]> By: Jm Novo http://www.grokdotcom.com/2007/12/17/seth-godin-interview/comment-page-1/#comment-403395 Jm Novo Fri, 21 Dec 2007 17:29:11 +0000 http://www.grokdotcom.com/2007/12/17/seth-godin-interview/#comment-403395 "...as a marketer, what you should care about way more than how many people do you reach is who do you reach. That's what I call "who versus how many." And that is hard, really hard, for marketers to get over the fact that they spent an entire career focused on how many." Classic Godin, very Permission Marketing. Nobody is better at taking direct marketing themes that have been around for decades and translating them into a language all the other marketing folks can understand. Remember when any traffic was good traffic? How long did it take to unlearn that? Then again, looking at social media, I don't think that lesson has been fully learned yet... “…as a marketer, what you should care about way more than how many people do you reach is who do you reach. That’s what I call “who versus how many.” And that is hard, really hard, for marketers to get over the fact that they spent an entire career focused on how many.”

Classic Godin, very Permission Marketing. Nobody is better at taking direct marketing themes that have been around for decades and translating them into a language all the other marketing folks can understand.

Remember when any traffic was good traffic? How long did it take to unlearn that? Then again, looking at social media, I don’t think that lesson has been fully learned yet…

]]> By: BNET Intercom mobile edition http://www.grokdotcom.com/2007/12/17/seth-godin-interview/comment-page-1/#comment-395773 BNET Intercom mobile edition Mon, 17 Dec 2007 19:06:59 +0000 http://www.grokdotcom.com/2007/12/17/seth-godin-interview/#comment-395773 [...] 27th for a big gooey bite of meatball dipped in fudge. You don’t have to. Today at 2:00, Seth Godin will do a special interview with WebmasterRadio.fm to discuss his book. Jody at SEO Space summarized a similar webcast [...] [...] 27th for a big gooey bite of meatball dipped in fudge. You don’t have to. Today at 2:00, Seth Godin will do a special interview with WebmasterRadio.fm to discuss his book. Jody at SEO Space summarized a similar webcast [...]

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