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Podcast: Seth Godin on His Latest Book, “Meatball Sundae”

Posted By The Grok On December 17, 2007 @ 10:30 am In Books,Interviews,Special Announcement | 7 Comments

We’re excited to announce [1] that today at 2pm (EST), Seth Godin [2] — author of the most popular marketing blog [3] in the world, Permission Marketing, Purple Cow and many other bestsellers — will join us to discuss his latest book, Meatball Sundae [4].

What’s a “meatball sundae,” you ask? In addition to something you probably shouldn’t eat, it’s an analogy for what happens when product development, management, strategy and tactics are out of sync with today’s “new marketing” era. But Seth will explain all of that in his own words.

So, be sure to join us today @ 2pm (EST) on WebmasterRadio.fm [5] (home of our daily Blog Buzz podcast) for this rare conversation between two of the most respected minds in modern marketing. It’s 30+ minutes, so grab a cup of coffee, tea, or whatever you think might help you wash down a meatball sundae.

UPDATE: The podcast has been archived and is now available here [6] (right-click to download).

Click here for Seth Godin and Bryan Eisenberg

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/12/17/seth-godin-interview/

URLs in this post:

[1] announce: http://www.emediawire.com/releases/2007/12/emw576426.htm

[2] Seth Godin: http://sethgodin.typepad.com/about.html

[3] blog: http://sethgodin.typepad.com/

[4] Meatball Sundae: http://www.squidoo.com/meatballsundae

[5] today @ 2pm (EST) on WebmasterRadio.fm: http://www.webmasterradio.fm/

[6] here: http://www.grokdotcom.com/podcasts/Seth_Godin_podcast.mp3

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