My brother had the same one and it broke!

What a refreshingly cool observation!

The comments of Robert Gorell and Jim Treacher also make a lot of sense. But the underlying point here is that Amazon has once again demonstrated how they are leaps ahead of other etailers. If an aspect of online behavior can be measured its been measured by Amazon. So, if Amazon shows me a mans hand on my homepage (which it does) you can bet they have statistical data that this drives conversion.

What a great post, I’ll refer this on my site too.

The cosmetic industry still features more caucasions in their ads than any other minority, yet, and I don’t have the exact statistics, but very soon, non-caucasions will be the majority of beauty product buyers. (from a beauty industry presentation at Google)

Can you create versions of your ads that include every single race, sex, etc.? Probably not.

This ad stood out because it is from a “first person” view. That’s why it hit me particularly hard that it had a man’s hands.

Is one ad that big of a deal? Probably not. But I tell you – when you see ad after ad after ad where you don’t see yourself reflected back, the cumulative effect starts to ad up.

Holly, is that Amazon’s fault, or do you shop like a white woman? And, if so, what does Amazon think white women buy? (Of course, there’s no way to give an informed answer to that, but I’m still curious to hear any theory/conjecture.)

I suppose the bigger question is, “Were you simply glad that they showed a woman’s hands on the device, and would any woman’s hands have seemed more welcoming than a man’s?”

Thanks