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FutureNow Post
Wednesday, Dec. 19, 2007 at 6:18 pm

Spooked by Spock?

By Jeffrey Eisenberg
December 19th, 2007

spockLogically, just a few days ago, I received an email from the Spock Team:

“So and so Jones” has added you as a trusted contact on Spock. By accepting trust, you will be able to search each others’ network, share contact information, and get news.”

It continued…

“Since you are a person I trust, I would like you to join my network on Spock so we can always stay up to date on how to contact each other.”

Now it’s like a Klingon invasion! First, on impulse power, came another invite, and then another, until now, when they are approaching warp speed. In the name of tribbles, what gives?

First it was LinkedIn and Facebook, and now we all feel compelled to “socialize” using the latest shiny new object. Any ideas what will start appearing on my tricorder in the near future?

Spock said, “The needs of the many outweigh the needs of the one,” so consider that, lest you photon torpedo contacts from your address book with similar invites — your friends may not have their phaser on stun. Besides, we wouldn’t want you to wind up a casualty of the Social Network Wars of the early 21st century.

I’m in a no-win situation. I would have sent you to to help you fetch a universal translator to decipher this post, but it’s shutting down. :(

The solution to my own Kobiyashi Maru test is to go where all the fans have gone before.

Live long and prosper!

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Comments (5)

  1. Hey Jeff,

    I saw your post through brian’s facebook feed. If you see him please tell him Matt from Coremetrics says hi.

    We’ve seen alot of growth lately at Spock. While most people only get an invite or two, “highly networked” people seem to get more than usual. My guess is that you fall into this esteemed category.

    We are working on making it a little harder to use the “select all” option. If you let me know what will work to “persuade” you to click through the first time I promise we will never send you an email again.


  2. I’m actually going through a similar wave of Spock invitations, even from people I don’t really know.

    Registering to all those social networks is starting to look like having a beer at every local bar… You’re sure to end up wasting a lot of time, loosing track of your priorities and making friends you probably shouldn’t :)


  3. Awesome post Jeffrey- thanks for the Spock invitation, and love the Star Trek references-

    At this point I’m still vacillating between “if an invitation offends them, I don’t need them” and “I don’t want to spam.” Maybe the first is more true- if they see this kind of invitation as spam, they’re not savvy 2.0, are they?

    Live long and prosper!
    Brian 2.0

  4. Matt — Bryan saw your “hi” and raised the ante to “hello, it’s been such a long time, how have you been?”

    I’m not really all that fussed. I was more shocked by the volume. You guys must be doing something right.

    Feel free to give us a call about the persuasion issue. We may have a few ideas.

    Stéphane — A beer at every local pub? You make me feel better about the entire thing. ;-)

    Brian — You are welcome for the invitation. I can’t really help myself for the the Trek reference I’m just a Trekkie geek. Did you follow the links in my post?

    Oh, by the way, cut people some slack.The rules aren’t clear yet. I’ll apologize to anybody who is offended because they’re right and appreciate everyone who is willing to go with the flow until we all figure out the rules.

    To all — Thanks for commenting – Live long and prosper and a partridge in a pear tree

  5. Yeah, it’s the VOLUME. At first I thought it was just a rebirth of Spoke,com, but then I got 13 (bad omen, that) invites within a few days. I ignored them all until 2 things happened.

    1) I got an invited from someone I actually really DO “trust” and want to keep in touch with– along with a personalized follow up. It’s too easy to mail and invite to your entire address book/contact list now. Just because you somehow got a hold of my email address, it doesn’t mean I want to be connected to you at the hip forever and ever amen, renewing our “vows” everytime a new SNS platform arrives.


    2) I read this column. Seeing as how you and Bryan just barely convinced me Facebook is not a colossal waste of my time, I may give it a shot… assuming, you and Bryan

    “…are (a) person(s) I trust, I would like you to join my network on Spock so we can always stay up to date on how to contact each other.”

    Since apparently the fact we are in each other’s LinkedIn and Facebook networks (besides the fact that we have each others email addresses, business “and even mobile phone numbers) isn’t enough to make sure we can always stay up to date on how to contact each other.”

    So I may join JUST THIS ONE MORE TIME, but seriously, what’s the difference between Spoke and all of the others? The Spontaneous and Humanistic in me may be curious, but the Competitive and Methodical are entirely unimpressed….

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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