Top 10 Online Retailers by Conversion Rate: 10/2007
ProFlowers - 27.02%
1800flowers.com - 21.26%
Roamans - 18.87%
Blair.com - 18.68%
Bath & Body Works - 17.06%
Office Depot - 17.03%
Lane Bryant Catalog - 14.84%
eToys.com - 14.07%
QVC.com - 13.52%
Real.com - 13.32%
Source: Nielsen/NetRatings
Check these results with those from September and July.
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Written by:Bryan Eisenberg





Bryan -
This is really interesting. Roamans and Lane Bryant, along with two flower stores, QVC and Bath & Body Works??
Women really know what they want!
When was the last time you left a supermarket without buying anything? Did you find the exit? Did you push through the checkout line? Supermarkets
Remember “from the comfort of your own home!” As the differentiator of e-tailers? Problem is, its just as comfortable in twenty minutes, tomorow or the next day. When you’re in the baby shampoo section of the supermarket- you’re already there. Convenient now, not convenient in twenty minutes while you’reon your way home.
First it’s seo/ppc & getting people toyour site. Then its getting them to convert. Supermarkets are two steps ahead. Once you walk in the door, you’ve converted 99% of the time. They are worried about Value per conversion.
[…] Several new sites made the list that we didn't see in December, November, or October. […]