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Thursday, Dec. 20, 2007 at 10:18 am

Top 10 Online Retailers by Conversion Rate: 10/2007

By Bryan Eisenberg
December 20th, 2007

ProFlowers – 27.02%
1800flowers.com – 21.26%
Roamans – 18.87%
Blair.com – 18.68%
Bath & Body Works – 17.06%
Office Depot – 17.03%
Lane Bryant Catalog – 14.84%
eToys.com – 14.07%
QVC.com – 13.52%
Real.com – 13.32%

Source: Nielsen/NetRatings

Check these results with those from September and July.

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Comments (3)

  1. Bryan –

    This is really interesting. Roamans and Lane Bryant, along with two flower stores, QVC and Bath & Body Works??

    Women really know what they want!

  2. When was the last time you left a supermarket without buying anything? Did you find the exit? Did you push through the checkout line? Supermarkets

    Remember “from the comfort of your own home!” As the differentiator of e-tailers? Problem is, its just as comfortable in twenty minutes, tomorow or the next day. When you’re in the baby shampoo section of the supermarket- you’re already there. Convenient now, not convenient in twenty minutes while you’reon your way home.

    First it’s seo/ppc & getting people toyour site. Then its getting them to convert. Supermarkets are two steps ahead. Once you walk in the door, you’ve converted 99% of the time. They are worried about Value per conversion.

  3. [...] Several new sites made the list that we didn't see in December, November, or October. [...]

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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