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Top 10 Online Retailers by Conversion Rate: 10/2007
By Bryan Eisenberg
December 20th, 2007
ProFlowers – 27.02%
1800flowers.com – 21.26%
Roamans – 18.87%
Blair.com – 18.68%
Bath & Body Works – 17.06%
Office Depot – 17.03%
Lane Bryant Catalog – 14.84%
eToys.com – 14.07%
QVC.com – 13.52%
Real.com – 13.32%
Source: Nielsen/NetRatings
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
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December 20th, 2007
1:53 pm
Bryan –
This is really interesting. Roamans and Lane Bryant, along with two flower stores, QVC and Bath & Body Works??
Women really know what they want!
December 23rd, 2007
8:01 pm
When was the last time you left a supermarket without buying anything? Did you find the exit? Did you push through the checkout line? Supermarkets
Remember “from the comfort of your own home!” As the differentiator of e-tailers? Problem is, its just as comfortable in twenty minutes, tomorow or the next day. When you’re in the baby shampoo section of the supermarket- you’re already there. Convenient now, not convenient in twenty minutes while you’reon your way home.
First it’s seo/ppc & getting people toyour site. Then its getting them to convert. Supermarkets are two steps ahead. Once you walk in the door, you’ve converted 99% of the time. They are worried about Value per conversion.
March 13th, 2008
4:57 pm
[...] Several new sites made the list that we didn't see in December, November, or October. [...]