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Thursday, Dec. 20, 2007 at 11:47 am

The 2007 Marketing to Women Awards (Part 2)

By Holly Buchanan
December 20th, 2007

(Don’t forget to check out Part 1, Part 3 and Part 4 where we continue to give shout-outs to some of this year’s best marketing to women efforts.)

Best Marketing to Women BookFirms of Endearment by David Wolfe, Raj Sisodia & Jag Sheth: Okay, so this book isn’t specifically about marketing to women, but it’s also about more than just marketing. The trends and traits discussed in this book so exactly mirror the trends I’ve studied in successful marketing to women it’s almost eerie. We’re moving in a new direction; from a “having” society to a “being” society. Successful companies are taking a more holistic approach, satisfying not just shareholders, but all stakeholders, including investors, customers, employees and society at large. Thanks to the Internet, customers have more information than ever about your company. Women in particular want to know about more than just your products. They want to know about the company who makes them. They want to know the company’s values and how it conducts itself. This book is invaluable if want to understand the trends that are changing the way successful companies do business and market themselves.

Runner-Up – Made to Stick by Dan & Chip Heath: This is also not a book specifically about marketing to women, but it is about how you, well, make ideas stick. Marketing to women is all about communication and Made to Stick is one of the best communication how-to books I’ve ever read. Period.

Best Customer Experience StoryZappos (sending flowers to the woman who’s mother died) — She had ordered shoes for her mother from Zappos and was going to return the ones that didn’t fit. In the meantime, her mother passed away. Zappos sent an email asking about the return. When the customer shared her story, they arranged for UPS to come pick up the shoes. But the real heart-string tugger was this: They sent beautiful sympathy flowers to the woman, creating a deeply surprised and touched customer. Read the full story…

Best Green Website – Big Green Purse: I love this site because they make it easy to take simple, concrete actions to make a difference. With such a huge global problem, it’s hard to feel like “little old you” can have any sort of an impact. Big Green Purse gives you specifics on small things you can do that can make a real difference. (Hint: You can start with your own purse.)

Best Name for a WebsiteDon’ “Don’t Date Him Girl, until you’ve checked him out first! DDHG is a social networking site where women from around the world can share their dating experiences with each other. Share your story of inspiration, hope and determination with other women around the world. Learn about how you can date safer and smarter, build your self-esteem, find true love and empower. ” Nuff said.

Any names you want to add to the list?

All winners receive a free copy of my new e-book The 7 Biggest Mistakes in Marketing to Women Online. If you’d like to see more examples on how to market to women, pick up a copy for yourself. Using real life examples, I examine the mistakes marketers are making and how to fix them.

[Editor's Note: Holly Buchanan is co-author of The Soccer Mom Myth: Today's Female Customer - Who She Really Is, Why She Really Buys, which comes out in early 2008. Holly will also be teaching our Persuasive Online Copywriting seminar on January 14th in sunny Orlando, Florida, where there will be plenty of time to discuss ways to improve your online copy and branding.]

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Comments (3)

  1. Can I make a blatant plug for

    We’re their agency. Their internal team is very savvy, and they’ve built an entire lifestyle brand in only a couple years.

  2. Ian,

    Blatant plugs, when appropriate, are totally acceptable. It’s the sneaky ones we don’t like. :)

    -Editor, GrokDotCom

  3. What is the easiest way to find out who developed

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Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.

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