Want to see what happens to Americans when their favorite fast food is taken away?
Of course you do. But if you want to live dangerously, try telling a hungry customer who can’t wait to bite into 670 glorious calories that their favorite sandwich (over half of which is fat) has been retired. Capturing such a moment requires skilled actors, coordinated planning, hidden cameras, and preferably, a cardiologist standing by. But most of all, it takes confidence.
Burger King’s “Whopper Freakout” campaign does all of those things, showing a level of brand confidence that hasn’t been seen since “The Pepsi Challenge.” B.L. Ochman said it best: “It’s seven minutes long. It pisses off Burger King customers. It makes fun of competitors. In other words, it rocks!”
A few things that qualify Whopper Freakout as one of the best TV + Web viral campaigns ever: