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The Whopper is dead. Long live the Whopper!
Posted By Robert Gorell On December 21, 2007 @ 10:03 am In Advertising,Branding,Improving Conversion | 17 Comments
Want to see what happens to Americans when their favorite fast food is taken away?
Of course you do. But if you want to live dangerously, try telling a hungry customer who can’t wait to bite into 670 glorious calories that their favorite sandwich (over half of which is fat) has been retired. Capturing such a moment requires skilled actors, coordinated planning, hidden cameras, and preferably, a cardiologist standing by. But most of all, it takes confidence.
Burger King’s “Whopper Freakout ” campaign does all of those things, showing a level of brand confidence that hasn’t been seen since “The Pepsi Challenge .” B.L. Ochman said it best : “It’s seven minutes long. It pisses off Burger King customers. It makes fun of competitors. In other words, it rocks!”
A few things that qualify Whopper Freakout as one of the best TV + Web viral campaigns ever:
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/12/21/whopper-freakout/
URLs in this post:
 Whopper Freakout: http://www.whopperfreakout.com/
 The Pepsi Challenge: http://en.wikipedia.org/wiki/Pepsi_challenge
 said it best: http://www.whatsnextblog.com/archives/2007/12/burger_king_whopper_freakout_breaks_the_rules.asp
 teaser: http://www.youtube.com/watch?v=3yt24emUCSU&feature=related
 trustworthy: http://www.twistimage.com/blog/archives/whopper-freakout-commercial-the-power-of-testimonials-or-something-more/
 YouTube: http://www.youtube.com/watch?v=mMOPj6-4nDU
 this: http://middledigit.net/2007/12/06/mcdonalds-ads-on-report-cards/
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