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Monday, Dec. 31, 2007 at 11:12 am

The 2007 Marketing to Women Awards (Part 4)

By Holly Buchanan
December 31st, 2007

Well, this is it. Now that 2008 happens tomorrow — or today already, if you’re reading this in Australia, New Zealand or Japan — it’s time to announce the final Marketing to Women Awards for 2007. (In case you haven’t seen Part 1, Part 2, and Part 3, we’re giving shout-outs to some of this year’s best marketing to women efforts.)

Best Marketing to Women Blog — All of them. How’s that for whimping out!? I know, I know… but I’m so fortunate to be in a space with so many talented bloggers. I am also lucky enough to consider many of them friends. So here is, I’m sure, an incomplete list, but a list of some of the best of the best: Michele Miller, Wonderbranding; Toby Bloomberg, Diva Marketing Blog; Andrea Learned, Learned on Women; Yvonne DiVita, Lipsticking; Mary Schmidt, Mary’s Blog; Mary Hunt, In Women We Trust; all the fabulous folks at Blogher; Karen Barnes, Womentum; Wendy Maynard, Kinetic Ideas; Tami Anderson, How To Reach Women; Kelly Anderson, StartUp Princess.

For our final category, we’re going to do this a bit backwards (first, the winner, then, the nominees).

“Drum roll, please…

…and the Best Marketing to Women Website award goes to [dramatic pageant pause] . . . nobody!” Bummer. I scouted far and wide and couldn’t come up with a true winner. Many websites are doing a good job in some areas, but not all.

But as they say, “it’s an honor just being nominated.”

“And the nominees are… “ — Good use of white space. Clean design. Great content. — Lots of content and good job of not cluttering the homepage. Other pluses are audience ratings of projects and project videos that give great step-by-step instructions. — Categorization that goes beyond just boots, sandals, etc. Categories include “Bridal,” “Dyeable,” “Prom Style,” even “Vegan,” and you can sort by heel height. — Great for recommendations thanks to their customer reviews, customer generated lists, and “customers who bought this” suggestions. All this makes it easier to find something if you’re looking for ideas on new books or music. — Kimpton is making a real effort to reach out to the female traveler. Their Women In Touch program is fantastic. See the other ways they reach out to women travelers.

With any luck, next year we’ll have a clear winner.

All winners will receive a copy of my new e-book, The 7 Biggest Mistakaes in Marketing to Women Online. If you’d like to see some other design tips for creating websites for women, pick up a copy for yourself.

Ok, enough with the shameless promotion. I applaud all of this years’ Marketing to Women Awards winners and nominees/runners-up. You’ve kept me doing the happy dance into the wee hours of the morning. Keep up the great work. I can’t wait to see what you come up with in 2008.

What are some of your favorites in these categories? Have I missed someone you feel is deserving? Leave a comment and let me know.

[Editor's Note: Holly Buchanan is co-author of The Soccer Mom Myth: Today's Female Customer - Who She Really Is, Why She Really Buys, which comes out in early 2008. Holly will also be teaching our Persuasive Online Copywriting seminar on January 14th in sunny Orlando, Florida, where there will be plenty of time to discuss ways to improve your online copy and branding.]

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Comments (17)

  1. Holly – What a wonderful way to end the year! It’s an honor to be included among such talented women .. including the divine diva Holly Buchanan! All the very best for 2008.

  2. [...] post by Holly Buchanan and software by Elliott [...]

  3. Holly, you outshine all of us. What a delight to be in the company of these talented women. I’m learn something from each and every one of them, every time I visit their blogs. You have certainly captured the world of marketing to women, but… of course – you are at the head of the class. Much thanks for this honor.

  4. Holly, what a fun surprise and incredible honor. Thank you so much for including Startup Princess in your list of blogs.

    Question-I visited Womentum and wondered if you meant a different link because this blog only posted once in 2006 and then in 2005, not in 2007…perhaps she’s got a different URL now?

    Make a Wish, Make it Happen!

  5. Thanks much Holly. What a long way marketing to women has come – and how great to give notice to all of these great resources on that front.

    Happy New Year!

  6. Hi Holly,

    Thank you for this wonderful recognition! Wow – what a great New Year’s surprise. And to be in such amazing company of bloggers. I am truly honored.

    Here’s to all of our success in 2008!

    Best, Wendy

  7. Holly,

    At Ai-Dealer we were inspired by a FutureNow whitepaper on Persuasion architecture before we started building our software product.

    Our #1 demographic group… women. Other top groups were the youth market, busy working professionals and litigation attorneys.

    The product is a shopping cart ecommerce system for car dealers to provide to their consumers. As it represents a new way to buy a car – entirely online + without having to go in to the showroom… we naturally targeted those who our research showed disliked the current alternatives (leads and showroom visits) the most.

    It is still very early for us, but overwhelmingly those using the service and buying do so because (or so they tell us) we earned their trust because we explain how the process works and the choices being made.

    Love your articles (and those of brothers Eisenberg too). Hopefully you are not running a Mac. Would love any suggestions or comments… since we set out to remove a significant point of pain for many women – buying a car from a car dealer.

    You’ll find a demo on our website (home page) and some of the articles / press featuring women’s feedback under News, but I won’t push it since I’m not posting to make this a commercial… but in the blog entry you asked for requests for additional review of sites designed with women in mind.

    I don’t pretend that we’ll win awards for design… but I’d be happy with removing the pain (some/many/most) women have when it comes to their car buying experience today.

  8. [...] Buchanan announced her picks for the 2007 Marketing to Women Awards and I am proud to share that Kinetic Ideas was one of her picks.  I’m also flattered to be among some very amazing bloggers who were also chosen. Be sure to [...]

  9. [...] Buchanan recently listed me as a finalist in the blog category for the “2007 Best Marketing to Women Awards.” She wimped out (as she termed it) and [...]

  10. Holly, Its great post with good references for people like me who is selling online to women. I can refer to these sites and can learn some basics.

  11. [...] we were honored by Future Now’s blog site, Grok Dot Com to be named “Best Marketing to Women Blog” along with a few other sites (Holly said it was a “tie”) Check out the impressive list [...]

  12. I was talking with our editor Robert and he brought up our audience’s interest in global marketing and hearing from those who are not based in the U.S.

    Excellent point, and I want to give a shout-out to based in the UK. They bring us marketing to women news from around the world. So be sure the add them to your must read list if you want to see what’s happening in the wide world of marketing to women.

  13. [...] increase your profits, offer 1. to your chosen niche market 2. the most valuable mix of products and services 3. in the “formats” they find [...]

  14. Ive just found this page (and several others on this blog) while doing some research. Interestingly all the above sites are still going strong. Nice read but I have to say I would personally have left amazon off that list

  15. Congratulation to all the winners!!!! I think this type of awards will surely increase the potential of women. These are highly appreciable.

  16. A little off topic perhaps, but a plea for you to think about the ethics of buying things like designer clothes. Do try and consider, for example, the things the item is manufactured with, the conditions of the employees where they’re made and the green credentials of retailers. Oh, and try to share instead of throwing away. Thanks!!!!

  17. Really great and classy post for women resources…Keep it up Holly..

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Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.

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