Well, this is it. Now that 2008 happens tomorrow — or today already, if you’re reading this in Australia, New Zealand or Japan — it’s time to announce the final Marketing to Women Awards for 2007. (In case you haven’t seen Part 1, Part 2, and Part 3, we’re giving shout-outs to some of this year’s best marketing to women efforts.)
Best Marketing to Women Blog — All of them. How’s that for whimping out!? I know, I know… but I’m so fortunate to be in a space with so many talented bloggers. I am also lucky enough to consider many of them friends. So here is, I’m sure, an incomplete list, but a list of some of the best of the best: Michele Miller, Wonderbranding; Toby Bloomberg, Diva Marketing Blog; Andrea Learned, Learned on Women; Yvonne DiVita, Lipsticking; Mary Schmidt, Mary’s Blog; Mary Hunt, In Women We Trust; all the fabulous folks at Blogher; Karen Barnes, Womentum; Wendy Maynard, Kinetic Ideas; Tami Anderson, How To Reach Women; Kelly Anderson, StartUp Princess.
For our final category, we’re going to do this a bit backwards (first, the winner, then, the nominees).
“Drum roll, please…
…and the Best Marketing to Women Website award goes to [dramatic pageant pause] . . . nobody!” Bummer. I scouted far and wide and couldn’t come up with a true winner. Many websites are doing a good job in some areas, but not all.
But as they say, “it’s an honor just being nominated.”
“And the nominees are… “
Better.tv — Good use of white space. Clean design. Great content.
Bejane.com — Lots of content and good job of not cluttering the homepage. Other pluses are audience ratings of projects and project videos that give great step-by-step instructions.
DesignerShoes.com — Categorization that goes beyond just boots, sandals, etc. Categories include “Bridal,” “Dyeable,” “Prom Style,” even “Vegan,” and you can sort by heel height.
Amazon.com — Great for recommendations thanks to their customer reviews, customer generated lists, and “customers who bought this” suggestions. All this makes it easier to find something if you’re looking for ideas on new books or music.
With any luck, next year we’ll have a clear winner.
All winners will receive a copy of my new e-book, The 7 Biggest Mistakaes in Marketing to Women Online. If you’d like to see some other design tips for creating websites for women, pick up a copy for yourself.
Ok, enough with the shameless promotion. I applaud all of this years’ Marketing to Women Awards winners and nominees/runners-up. You’ve kept me doing the happy dance into the wee hours of the morning. Keep up the great work. I can’t wait to see what you come up with in 2008.
What are some of your favorites in these categories? Have I missed someone you feel is deserving? Leave a comment and let me know.
[Editor's Note: Holly Buchanan is co-author of The Soccer Mom Myth: Today's Female Customer - Who She Really Is, Why She Really Buys, which comes out in early 2008. Holly will also be teaching our Persuasive Online Copywriting seminar on January 14th in sunny Orlando, Florida, where there will be plenty of time to discuss ways to improve your online copy and branding.]