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Archive for January, 2008

FutureNow Article
Wednesday, Jan. 30, 2008

1,000 Tips for Selling Online Without Paying a Copywriter

January 30th, 2008

no words here“Why do we — as web-builders — overlook even the most basic aspects of language so frequently when we build our sites? Is language so transparent in our lives that we fail to recognize its importance?” -Julia Hayden

The answer to Julia’s second question is yes. The omnipresence of language hides its overwhelming importance from us; it’s one of those “don’t know what you’ve got till it’s gone” situations.

That’s why I recommend Netdisaster to anyone who wants to know if hiring a…

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FutureNow Post
Tuesday, Jan. 29, 2008 at 12:30 pm

Top 10 Online Retailers by Conversion Rate: 12/2007

January 29th, 2008

Some very interesting results for the top converting websites from the holiday season. Last month, I wondered who you thought would be the top 10 converting online retailers in December. One of our readers guessed Amazon would make an appearance on this list, and sure enough, here they are:

The Popcorn Factory – 29.50% L.L. Bean – 23.60% Abebooks – 20.60% Amazon – 17.60% Hollister Co. – 17.60% Lands End – 17.20% QVC – 17.10% Coldwater Creek – 17.10% Cabela’s – 16.80%…

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FutureNow Post
Tuesday, Jan. 29, 2008 at 12:11 pm

Happy Web Analytics

January 29th, 2008

wordpress smileSome people say web analytics is hard. Others try to keep web analytics simple. But at least one company is trying to reduce web analytics rage with a smile on its face.

Most web analytics use an invisible gif to track Web traffic, but WordPress uses a small smiley face gif on their pages (scroll to the bottom-left of WordPress.com). Some bloggers are surprised to see a smiley face in their blog themes, but it’s actually part of the WordPress stats plugin.

Other than…

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Special Announcement
Monday, Jan. 28, 2008

GrokDotCom Up for Two SEMMY Awards — Vote Now!

January 28th, 2008

2008 SEMMY FinalistGrokDotCom is honored to announce that two of our posts have been selected as finalists in the first-annual SEMMY Awards — in the same category, no less.

Launched by Matt McGee of Small Business SEM, these awards are a much-appreciated nod of peer recognition from some of the smartest folks in search and customer experience marketing.

And the nominees for best post in the “Online Marketing/General” category are…

17 New Rules for Successful E-Commerce Websites Rand Fishkin, SEOmoz Why Testimonials Do (and Don’t) Work Holly…

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FutureNow Post
Monday, Jan. 28, 2008 at 6:57 am

Wasting Money Targeting Influentials? Another Tip…

January 28th, 2008

word of mouth influenceI’ve never been a huge fan of Gladwell’s book, The Tipping Point, because it oversimplifies how ideas spread. I intuitively knew that idea spreading was more complicated than that. In the February 2008 issue of Fast Company there’s an interesting article that I think provides additional context for understanding viral marketing: “Is the Tipping Point Toast? — Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they’re wasting their money.”

Here’s just a small excerpt:

In the past few years,…

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FutureNow Article
Friday, Jan. 25, 2008

Testing Add-to-Cart Buttons: Stuck in the Middle With You

January 25th, 2008

super sounds of the 70'sBryan walked into my office the other day to point out an interesting item found while surfing: a left-sided add-to-cart button on a product detail page.

We chatted back and forth about the conversion issues involved with placing it there — and in fact, one of our Conversion Analysts, Peter, commented on this very topic in his latest post — but soon our conversation turned to something much more interesting than left-sided calls to action: the testing of left-sided calls to action.

“Do you…

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FutureNow Post
Friday, Jan. 25, 2008 at 11:54 am

Are You a Call to Action Lefty?

January 25th, 2008

left-handed shopping cart As a Conversion Analyst, I review hundreds of websites in a given week. So when I come across unusual design elements, it doesn’t exactly surprise me, but it does catch my eye. Crutchfield has gone the unconventional route by placing the “Add to Cart” button on the left-hand side, despite the fact that visitors are accustomed to seeing important calls to action on the right.

Why would Crutchfield go against the norm?

 

iPod touch at Crutchfield

While there’s a good amount of info on this product…

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FutureNow Event

Internet Retailer Web Design Conference, Miami

January 24th, 2008

Internet Retailer Web Design ConferenceWho: Bryan Eisenberg offers one-on-one advice on how to optimize attendees’ websites to boost conversion and ROI by reducing friction in the customer experience.

What: No area of e-retailing is covered more thoroughly by Internet Retailer than the related topics of retail web site design and web site usability. That’s because no area of e-retailing affects the web merchant’s bottom line more than this one. Simply put, web sites that are inviting, easy to navigate and simple to use are more likely…

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FutureNow Event

Search Engine Strategies, NYC

January 24th, 2008

SES_new_york_1.jpgWho: Join Future Now co-founder Bryan Eisenberg and kicks things off four action-packed days with a session on “Redefining the Customer.”

What: Universal, Personal & Local Search? Facebook? Twitter? YouTube? Podcasts? Social Media? Web 2.0? Businesses are struggling to demystify communications as a new generation of digital possibilities evolve. The customers are clearly in control. The voice of the consumer has never been so easy to find and so hard to decode. Bryan Eisenberg deciphers their messages and explains the evolving new…

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FutureNow Post
Thursday, Jan. 24, 2008 at 3:04 pm

Marketing Lessons from the 2007 Holiday Season

January 24th, 2008

Holiday marketing lessonsWhat, you thought the holidays were over just because you’ve cleaned the pine needles off the floor, scraped the the candle wax off the kitchen table, and neglected to thank your in-laws for that $20 gift card you’ve been ignoring?

Don’t worry. It’s almost done. But now that the dust has settled, it’s a good time to reflect on how to best prepare for November before September rolls around and you wish you’d made some different decisions back in January.

Linda Bustos…

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