Comments on: If Calls to Action on the Right are Wrong… http://www.grokdotcom.com/2008/01/02/if-calls-to-action-on-the-right-are-wrong/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 07:23:29 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Mark Garner http://www.grokdotcom.com/2008/01/02/if-calls-to-action-on-the-right-are-wrong/comment-page-1/#comment-426348 Mark Garner Thu, 03 Jan 2008 23:04:33 +0000 http://www.grokdotcom.com/2008/01/02/if-calls-to-action-on-the-right-are-wrong/#comment-426348 Hmmm, yet more evidence that the web changes nothing and the old rules are just as relevant on the web. For several centuries newspapers, magazines and publications of all kinds have charged a premium for content that appears in the top right area. Centuries of research have told them that that is where people's eyes first go to. In fact all forms of publications adhere to this rule of putting the important stuff on the right hand page or side, and either centre or top of that page. People have been used to this convention all of their lives in offline media. When they come to the web they have centuries of collective experience of reading this way. And we all know we shouldn't mess with the conventions, right? I think, as implied above, that it is the customers training the web designers (finally). Hmmm, yet more evidence that the web changes nothing and the old rules are just as relevant on the web.

For several centuries newspapers, magazines and publications of all kinds have charged a premium for content that appears in the top right area. Centuries of research have told them that that is where people’s eyes first go to.

In fact all forms of publications adhere to this rule of putting the important stuff on the right hand page or side, and either centre or top of that page.

People have been used to this convention all of their lives in offline media. When they come to the web they have centuries of collective experience of reading this way.

And we all know we shouldn’t mess with the conventions, right?

I think, as implied above, that it is the customers training the web designers (finally).

]]> By: Nick P http://www.grokdotcom.com/2008/01/02/if-calls-to-action-on-the-right-are-wrong/comment-page-1/#comment-425361 Nick P Thu, 03 Jan 2008 08:28:51 +0000 http://www.grokdotcom.com/2008/01/02/if-calls-to-action-on-the-right-are-wrong/#comment-425361 What about Fitts Law? According to that, placement of links, be they navigation or calls to action, nearer to the scroll bar makes more sense as it is easier/quicker for the user to move from scrolling the page to selecting a link. What about Fitts Law? According to that, placement of links, be they navigation or calls to action, nearer to the scroll bar makes more sense as it is easier/quicker for the user to move from scrolling the page to selecting a link.

]]>