Comments on: Sinatra and Social Proof: Rethinking the 4th Deadly Claim http://www.grokdotcom.com/2008/01/02/sinatra-and-social-proof-rethinking-the-4th-deadly-claim/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 02:58:28 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: The Brand That Sneezed Its Way to Success and Then… | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2008/01/02/sinatra-and-social-proof-rethinking-the-4th-deadly-claim/comment-page-1/#comment-1103736 The Brand That Sneezed Its Way to Success and Then… | FutureNow's GrokDotCom / Marketing Optimization Blog Thu, 06 Nov 2008 06:07:56 +0000 http://www.grokdotcom.com/2008/01/02/sinatra-and-social-proof-rethinking-the-4th-deadly-claim/#comment-1103736 [...] – It’s practically a self-made Sinatra test: whose immune systems are more challenged than grade school teachers?  If Airborne works for them, [...] [...] – It’s practically a self-made Sinatra test: whose immune systems are more challenged than grade school teachers?  If Airborne works for them, [...]

]]> By: Sarah Lewis http://www.grokdotcom.com/2008/01/02/sinatra-and-social-proof-rethinking-the-4th-deadly-claim/comment-page-1/#comment-435329 Sarah Lewis Wed, 09 Jan 2008 00:13:49 +0000 http://www.grokdotcom.com/2008/01/02/sinatra-and-social-proof-rethinking-the-4th-deadly-claim/#comment-435329 Agreed. This particular book didn't narrow it down (or <em>suggest</em> that they were narrowing it down) to that level, but I can definitely see how that takes it a step further. Agreed. This particular book didn’t narrow it down (or suggest that they were narrowing it down) to that level, but I can definitely see how that takes it a step further.

]]> By: Jeff http://www.grokdotcom.com/2008/01/02/sinatra-and-social-proof-rethinking-the-4th-deadly-claim/comment-page-1/#comment-434221 Jeff Tue, 08 Jan 2008 08:41:57 +0000 http://www.grokdotcom.com/2008/01/02/sinatra-and-social-proof-rethinking-the-4th-deadly-claim/#comment-434221 Interesting comment, Sarah. I can't help but thinking that, hypothetically, if this book were for Time Management for Teens, they might have a testimonial from a teen in an International Baccalaureate (or AP-type) program, a teen competing in a time intensive sport like competitive gymnastics, and a typical involved-in-everything teen. Then you could have the mix of parents and experts. So you wouldn't be implying that all teens find the book useful, just the super busy, over-scheduled ones. Do you see how this is one of those situations were a perceived narrowed focus really isn't narrowed at all? That's really the power behind this technique. Interesting comment, Sarah. I can’t help but thinking that, hypothetically, if this book were for Time Management for Teens, they might have a testimonial from a teen in an International Baccalaureate (or AP-type) program, a teen competing in a time intensive sport like competitive gymnastics, and a typical involved-in-everything teen. Then you could have the mix of parents and experts. So you wouldn’t be implying that all teens find the book useful, just the super busy, over-scheduled ones.

Do you see how this is one of those situations were a perceived narrowed focus really isn’t narrowed at all? That’s really the power behind this technique.

]]> By: Sarah Lewis http://www.grokdotcom.com/2008/01/02/sinatra-and-social-proof-rethinking-the-4th-deadly-claim/comment-page-1/#comment-426910 Sarah Lewis Fri, 04 Jan 2008 06:28:33 +0000 http://www.grokdotcom.com/2008/01/02/sinatra-and-social-proof-rethinking-the-4th-deadly-claim/#comment-426910 I like the use of groups and representative members. The other day I read the blurbs on a book jacket marketed to preteens and about half of the testimonials were from preteens, a couple were from parents, and a handful were from "experts." The balance worked well. I like the use of groups and representative members. The other day I read the blurbs on a book jacket marketed to preteens and about half of the testimonials were from preteens, a couple were from parents, and a handful were from “experts.” The balance worked well.

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