Comments on: Marketing Lessons From Apple

By: Catholic Conversion

Catholic Conversion — Mon, 02 Nov 2009 07:40:49 +0000

simply in love with Apple products. I own iMac, iphone, iPod just to name a few.
Nice post as well!

By: Body Hair Transplantation

Body Hair Transplantation — Thu, 22 Oct 2009 08:47:20 +0000

Apple is famous brand name.All the apple product is best.thank for sharning information….

By: Podiatrist Manhattan

Podiatrist Manhattan — Thu, 24 Sep 2009 10:29:03 +0000

Apple name is enough.

By: LaserHair Removal

LaserHair Removal — Thu, 24 Sep 2009 08:45:53 +0000

Every people trust the apple product.because it is a big and famous.all apple product are best quailty and feature

By: ArtColleges

ArtColleges — Wed, 23 Sep 2009 09:13:57 +0000

Apple is beggest brand name never its down

By: Credit Unions

Credit Unions — Mon, 21 Sep 2009 11:56:37 +0000

Apple make a good postion in stock market . it good news that apple stock market grewup.

By: Travel Clothing

Travel Clothing — Thu, 10 Sep 2009 10:41:45 +0000

its great that Apple’s stock market up. Thanks for sharing this good news.

By: AC Fans

AC Fans — Tue, 08 Sep 2009 10:13:35 +0000

Thanks for this good news. I am interested in stock market but don’t have knowledge about it.

By: Stock Scanner

Stock Scanner — Fri, 21 Aug 2009 06:01:06 +0000

This is good News for Apple’s customers that “This has been a good year for Apple believers — the stock is up a whopping 138%. In comparison, Google, the other stock market darling is up a mere 54%.”

By: Michelle

Michelle — Mon, 15 Dec 2008 20:14:31 +0000

Talk about customer retention…. I bought one of the first Macs in 1984. I’m STILL buying Macs and would never, ever consider buying anything but a Mac! When my friends complain about their computer problems I say “you shoulda bought a Mac!”

By: Jupiter, Florida

Jupiter, Florida — Sun, 14 Dec 2008 18:40:28 +0000

There is a book out that is authored by some of the people from Apple. It talks about how they don’t do user testing. They make up they’re own strategies, and the same applies to their marketing.

By: Ladies Scarves

Ladies Scarves — Thu, 10 Jan 2008 12:33:16 +0000

You are right Apple products speak for themselves. That helps to retain customers.

By: Brett Gilbertson

Brett Gilbertson — Mon, 07 Jan 2008 23:56:55 +0000

Interestingly, Microsoft gained it’s massive dominance in the PC market by knowing that it’s customers weren’t actually the end users, but rather the IT pro’s, software developers, techies and engineers. They were the ones who forced the windows desktop on you at work, and they are your relatives and friends who set up your computer at home…

By contrast, apple has never understood this. Their few attempts at engaging this market could almost be considered disturbing… They have an absolute indefference to the people who influence IT decisions. Just ask any apple dealer.

There’s no doubt Apple are way better at marketing directly to consumers with your iPod’s and iPhones. And they’re pretty awesome at designing and making them too!

By: Joel the Copyright Paralegal

While Apple’s marketing is sometimes clever, the fact remains that the product is superior. Better integrated, consistent commands across programs, consistent interface, much less compatability problems than with Windows, and a myriad of small, nice touches and thoughtfulness.

By contrast, Windows reeks of customer-be-damned attitudes, and of engineers who don’t give a damn about the interface or the exasperation of “lesser” human beings.

The Apple gear is simply BETTER.

By: Greg Wood

Greg Wood — Mon, 07 Jan 2008 16:37:41 +0000

Agree with all. Every thing about Apple is geared toward making the whole experience positive. I started most recently with an iPod and three iPods later the experience is still nothing less than positive and consistent. From the packaging to the operation of the device. I most recently purchased a mac book pro, and (frankly) wishing I had done this sooner.
Another marketing machine that has outdone itself in the spirit of what Apple has managed is Harley-Davidson. They know their customer and gives them exactly what they expect. The entire experience with H-D is positive and consistent.

By: Steve Chazin

Steve Chazin — Mon, 07 Jan 2008 14:38:17 +0000

No doubt Apple offers good value. What’s startling is how long it has taken other consumer/computer companies to notice that people will pay for good design and great usability. What Apple has done, in effect, is show how great design and great marketing can move people to action.

By: BetterRetail

BetterRetail — Sun, 06 Jan 2008 15:21:55 +0000

Great great article. Apple has been designing great products for over 20 years so I find it unfair that we are praising them at a time when they are already doing so well.

By: Small Business Marketing

Small Business Marketing — Sun, 06 Jan 2008 08:25:02 +0000

I have to agree with Jim S. This is the prime example of a company that continues to deliver an excellent product and has succeeded in building a fan club with a retention factor second to none. Creative marketing only bolsters their position. They can’t lose if they stay on track delivering products that are relevant and that work easily.

By: Jim_S

Jim_S — Fri, 04 Jan 2008 19:07:17 +0000

While Apple’s marketing machine is undoubtedly the industry standard, it is worth noting that what they are packaging has great value to consumers — it’s not just a desire to be “in the club,” but a willingness to pay a premium for a better product. The marketing is not artifice … Apple consistently overdelivers.