Jeff Sexton, our resident copywriting pro, makes his Copyblogger debut today, revealing secret techniques for alluring headlines. Here’s a peek…
I bet you didn’t know that the main characters of HBO’s Sex and the City represent one of the better examples of the four personality temperaments, did you?
Just about every personality typing system—from Hippocrates’ humors to Myers-Briggs/Keirsey or DISK—groups personalities into four primary temperaments. Only the labels differ:
- sanguine, choleric, phlegmatic, melancholic
- spontaneous, methodical, competitive, humanistic
- artisan, guardian, rational, idealist
and so on.
And, yes, each major character on Sex and the City typifies one of the four temperaments…
Want to know how it’s done? Just order up another cosmo and click here.