Online or offline, on the magazine rack or the clearance rack, headlines are your one sure chance to make an impression.

Jeff Sexton, our resident copywriting pro, makes his Copyblogger debut today, revealing secret techniques for alluring headlines. Here’s a peek…

I bet you didn’t know that the main characters of HBO’s Sex and the City represent one of the better examples of the four personality temperaments, did you?

Just about every personality typing system—from Hippocrates’ humors to Myers-Briggs/Keirsey or DISK—groups personalities into four primary temperaments. Only the labels differ:

• sanguine, choleric, phlegmatic, melancholic
• spontaneous, methodical, competitive, humanistic
• artisan, guardian, rational, idealist

and so on.

And, yes, each major character on Sex and the City typifies one of the four temperaments…

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