Visit Our Blog
The TSA’s 5 Book Travel Restriction
The TSA’s restrictions keep getting tighter, and as Mitch Joel ponders, what would happen if you planned a long trip and were limited to 5 marketing books. Mitch was kind enough to include our book, Waiting for Your Cat to Bark, even though it wouldn’t be on my list for obvious reasons 
Mitch points out that this restriction isn’t entirely unprecedented. I just hope it doesn’t become a permanent reality.
If I could only travel with 5 books, I’d have to choose…
Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold by Roy H. Williams
Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
Ogilvy on Advertising by David Ogilvy
Influence: The Psychology of Persuasion by Robert Cialdini
Why We Buy: The Science Of Shopping by Paco Underhill
I found it difficult choosing just 5. I imagine you will too.
What 5 books would you bring along?
About the author
Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).
More articles from Bryan Eisenberg
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
For More, Subscribe To Grok!
- Capterra: The Conference Sept 13-15, Wash., DC
- "Recession Marketing: From Pre-click to Post-click" (webinar) Sept 16, 12pm EDT / 9am PDT
- "Securing the Sale: Turn Your Site's Browsers Into Buyers" (webinar) Sept 17, 2pm EDT / 11am PDT
- Excellence and Innovation conference Sept 28-30, Orlando
- The SEM Conference
Sept 23-24, Oslo, Norway - eConsultancy Peer Summit Oct 8, New York City
- The Bolo Conference Oct 12-14, Scotsdale, AZ
- Google GAAC/WOAC annual meetings
Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
January 9th, 2008
11:39 am
I really love Made To Stick as well. I probably should have included it on my original list.
Cialdini’s book is also a masterpiece. A friend of mine is a certified instructor of his material, and I pay close attention to the concepts. While they are business/marketing related, I find it most useful for life in general.
Thanks for sharing Bryan. I probably should have made my post a Blog chain letter thingy like those “5 Things You Didn’t Know About Me” posts and tagged a few people to see what they’re reading
January 22nd, 2008
3:13 pm
Great List,
Made to Stick made our list as well so did:
1. Citizen Marketers by Ben McConnell and Jackie Huba.
2. Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony Williams
3. The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
4. The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee and Steve Baldwin
I have Why We Buy: The Science Of Shopping by Paco Underhill sitting on my bookshelf so I guess your kind review means I finally have to read it. Thanks again for the list of recommended reads.
-Editor, Marketing Prowess
January 25th, 2008
1:39 pm
[...] By the way, if you were going to take a forty-year journey and could only take five marketing books with you, what would they be? [...]
June 30th, 2009
2:18 am
Interesting list. Mine would be the hobbit (no. 1 at least)