The TSA’s restrictions keep getting tighter, and as Mitch Joel ponders, what would happen if you planned a long trip and were limited to 5 marketing books. Mitch was kind enough to include our book, Waiting for Your Cat to Bark, even though it wouldn’t be on my list for obvious reasons
Mitch points out that this restriction isn’t entirely unprecedented. I just hope it doesn’t become a permanent reality.
Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
Ogilvy on Advertising by David Ogilvy
Influence: The Psychology of Persuasion by Robert Cialdini
Why We Buy: The Science Of Shopping by Paco Underhill
I found it difficult choosing just 5. I imagine you will too.
What 5 books would you bring along?