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Wednesday, Jan. 9, 2008 at 6:41 am

The TSA’s 5 Book Travel Restriction

By Bryan Eisenberg
January 9th, 2008

bookstsa.jpgThe TSA’s restrictions keep getting tighter, and as Mitch Joel ponders, what would happen if you planned a long trip and were limited to 5 marketing books. Mitch was kind enough to include our book, Waiting for Your Cat to Bark, even though it wouldn’t be on my list for obvious reasons ;)

Mitch points out that this restriction isn’t entirely unprecedented. I just hope it doesn’t become a permanent reality.

If I could only travel with 5 books, I’d have to choose…

Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold by Roy H. Williams

Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

Ogilvy on Advertising by David Ogilvy

Influence: The Psychology of Persuasion by Robert Cialdini

Why We Buy: The Science Of Shopping by Paco Underhill

I found it difficult choosing just 5. I imagine you will too.

What 5 books would you bring along?

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Comments (5)

  1. I really love Made To Stick as well. I probably should have included it on my original list.

    Cialdini’s book is also a masterpiece. A friend of mine is a certified instructor of his material, and I pay close attention to the concepts. While they are business/marketing related, I find it most useful for life in general.

    Thanks for sharing Bryan. I probably should have made my post a Blog chain letter thingy like those “5 Things You Didn’t Know About Me” posts and tagged a few people to see what they’re reading ;)

  2. Great List,
    Made to Stick made our list as well so did:

    1. Citizen Marketers by Ben McConnell and Jackie Huba.

    2. Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony Williams

    3. The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

    4. The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee and Steve Baldwin

    I have Why We Buy: The Science Of Shopping by Paco Underhill sitting on my bookshelf so I guess your kind review means I finally have to read it. Thanks again for the list of recommended reads.

    -Editor, Marketing Prowess

  3. [...] By the way, if you were going to take a forty-year journey and could only take five marketing books with you, what would they be? [...]

  4. Interesting list. Mine would be the hobbit (no. 1 at least)

  5. “Made to Stick: Why Some Ideas Survive and Others Die” is my fav .

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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