Comments on: The TSA’s 5 Book Travel Restriction http://www.grokdotcom.com/2008/01/09/best-marketing-books/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: jon http://www.grokdotcom.com/2008/01/09/best-marketing-books/comment-page-1/#comment-1175808 jon Tue, 30 Jun 2009 06:18:00 +0000 http://www.grokdotcom.com/2008/01/09/best-marketing-books/#comment-1175808 Interesting list. Mine would be the hobbit (no. 1 at least) Interesting list. Mine would be the hobbit (no. 1 at least)

]]> By: As the Pendulum Swings http://www.grokdotcom.com/2008/01/09/best-marketing-books/comment-page-1/#comment-468231 As the Pendulum Swings Fri, 25 Jan 2008 18:39:45 +0000 http://www.grokdotcom.com/2008/01/09/best-marketing-books/#comment-468231 [...] By the way, if you were going to take a forty-year journey and could only take five marketing books with you, what would they be? [...] [...] By the way, if you were going to take a forty-year journey and could only take five marketing books with you, what would they be? [...]

]]> By: Marketing Prowess http://www.grokdotcom.com/2008/01/09/best-marketing-books/comment-page-1/#comment-462454 Marketing Prowess Tue, 22 Jan 2008 20:13:19 +0000 http://www.grokdotcom.com/2008/01/09/best-marketing-books/#comment-462454 Great List, Made to Stick made our list as well so did: 1. Citizen Marketers by Ben McConnell and Jackie Huba. 2. Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony Williams 3. The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson 4. The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee and Steve Baldwin I have Why We Buy: The Science Of Shopping by Paco Underhill sitting on my bookshelf so I guess your kind review means I finally have to read it. Thanks again for the list of recommended reads. -Editor, Marketing Prowess Great List,
Made to Stick made our list as well so did:

1. Citizen Marketers by Ben McConnell and Jackie Huba.

2. Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony Williams

3. The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

4. The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee and Steve Baldwin

I have Why We Buy: The Science Of Shopping by Paco Underhill sitting on my bookshelf so I guess your kind review means I finally have to read it. Thanks again for the list of recommended reads.

-Editor, Marketing Prowess

]]> By: Mitch Joel - Twist Image http://www.grokdotcom.com/2008/01/09/best-marketing-books/comment-page-1/#comment-436580 Mitch Joel - Twist Image Wed, 09 Jan 2008 16:39:15 +0000 http://www.grokdotcom.com/2008/01/09/best-marketing-books/#comment-436580 I really love Made To Stick as well. I probably should have included it on my original list. Cialdini's book is also a masterpiece. A friend of mine is a certified instructor of his material, and I pay close attention to the concepts. While they are business/marketing related, I find it most useful for life in general. Thanks for sharing Bryan. I probably should have made my post a Blog chain letter thingy like those "5 Things You Didn't Know About Me" posts and tagged a few people to see what they're reading ;) I really love Made To Stick as well. I probably should have included it on my original list.

Cialdini’s book is also a masterpiece. A friend of mine is a certified instructor of his material, and I pay close attention to the concepts. While they are business/marketing related, I find it most useful for life in general.

Thanks for sharing Bryan. I probably should have made my post a Blog chain letter thingy like those “5 Things You Didn’t Know About Me” posts and tagged a few people to see what they’re reading ;)

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