The TSA’s 5 Book Travel Restriction
Posted By Bryan Eisenberg On January 9, 2008 @ 6:41 am In Books,Waiting For Your Cat To Bark | 5 Comments
[1]The TSA’s restrictions keep getting tighter, and as Mitch Joel ponders, what would happen if you planned a long trip and were limited to 5 marketing books [2]. Mitch was kind enough to include our book, Waiting for Your Cat to Bark [3], even though it wouldn’t be on my list for obvious reasons 
Mitch points out that this restriction isn’t entirely unprecedented [4]. I just hope it doesn’t become a permanent reality.
If I could only travel with 5 books, I’d have to choose…
Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold [5] by Roy H. Williams
Made to Stick: Why Some Ideas Survive and Others Die [6] by Chip and Dan Heath
Ogilvy on Advertising [7] by David Ogilvy
Influence: The Psychology of Persuasion [8] by Robert Cialdini
Why We Buy: The Science Of Shopping [9] by Paco Underhill
I found it difficult choosing just 5. I imagine you will too.
What 5 books would you bring along?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/01/09/best-marketing-books/
URLs in this post:
[1] Image: http://www.grokdotcom.com/wp-content/uploads/Bryan/bookstsa.jpg
[2] limited to 5 marketing books: http://www.twistimage.com/blog/archives/if-you-could-only-have-five-marketing-books/
[3] Waiting for Your Cat to Bark: http://www.amazon.com/gp/product/0785218971
[4] this restriction isn’t entirely unprecedented: http://www.boingboing.net/2005/04/17/tsa-screener-2book-m.html
[5] Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold: http://www.amazon.com/Secret-Formulas-Wizard-Ads-Turning/dp/1885167393/
[6] Made to Stick: Why Some Ideas Survive and Others Die: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/
[7] Ogilvy on Advertising: http://www.amazon.com/Ogilvy-onAdvertising-David/dp/039472903X/
[8] Influence: The Psychology of Persuasion: http://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/006124189X
[9] Why We Buy: The Science Of Shopping: http://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0684849143/
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