I sure hope my web site does not sound like Hillary Clinton, with a near 50% disapproval rating right off. But what is your bounce rate on your website, is it around 50% also? Imagine if half of your customers left before they even looked into your website. Only the hard core customers/followers are staying at your site and buying…

Anything I can do I greatly improve my over all bounce rate, is bound to increase sales since more people are looking over my web site. That is what I am trying to improve on now, my bounce rate.

I think the lesson is, we all can learn more and do better. I can improve my bounce rate by improving my tone and Hillary can improve communicating her political message to others.

I agree with you. People that know Hillary personally have told me she’s whip smart, caring and funny. The “whip smart” has always pretty much come across – caring and funny, not so much.

And, here’s another positive cue from Hillary – she keeps going, despite all the godawful crap her enemies throw at her and her family.

In any event, I think 2008 just got a lot more interesting!

(There’s also a marketing lesson in the NH primaries. Customers – like voters – have minds of their own, and surveys often don’t work, since people tell you what they think you want to hear, or even lie, or change their minds at the last minute in their decision.)

I’m sorry if you took this as a slam against Hillary. I actually meant the opposite. I think letting people see the real Hillary will be a big plus for her. (Just look at last night’s results).

I believe her old “voice” came across as too stiff. There are two factors in politics – the message, and how the message is delivered. I believe her message will be stronger with her new delivery style.

I want to encourage websites to do the same thing. Lots of websites have real value to offer to customers, but the copy/language/voice they deliver it in isn’t persuasive. They can take a cue from Hillary here – a positive cue.