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Does Your Website Sound Like Hillary Clinton?
Posted By Holly Buchanan On January 9, 2008 @ 11:25 am In Branding,Relationship Building | 8 Comments
Love Hillary. Hate Hillary. It’s up to you. But I saw something interesting in her New Hampshire campaign, and she summed it up in the beginning moments of her victory speech .
“…over the past week, I listened to you, and in the process, I found my own voice.”
There was a lot of chatter about Hillary’s emotional moment in a coffee shop caught on video. Watching that moment, many people thought, “Wow, I think for the first time ever, I just saw the real Hillary .”
One of the common complaints about Hillary is that she comes off as cold, almost robotic. Are we going to see a change?
Does your website sound like Hillary Clinton? Or at least, um, how Hillary used to sound (e.g., last week)? Are you using techno-jargon, cliches, stiff corporate speak? Does your brand’s voice sound authentic? Do your website visitors have a sense of who you are and what really matters to you? The vast majority of websites have copy that sounds robotic and predictable. Add unsubstantiated claims  to the mix, and you come across as phony (another common complaint about Hillary).
What can you do to change that? How can you do a better job of connecting with clients and customers online? How can you create a “voice” for your website? Read this: “Two Simple Steps for Finding Your Website’s Voice “
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/01/09/hillary-clinton-voice/
URLs in this post:
 Image: http://www.fightthebias.com/Resources/Humor/Images/cap/images/hillary-closer.jpg
 speech: http://www.youtube.com/watch?v=kRJWmAS7z2I
 I just saw the real Hillary: http://www.newsweek.com/id/85609
 unsubstantiated claims: http://www.grokdotcom.com/2007/12/11/most-experienced/
 Two Simple Steps for Finding Your Website’s Voice: http://www.grokdotcom.com/2007/02/14/2-simple-steps-to-finding-your-websites-voice/
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