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Does Your Website Sound Like Hillary Clinton?

Posted By Holly Buchanan On January 9, 2008 @ 11:25 am In Branding,Relationship Building | 8 Comments

[1]Love Hillary. Hate Hillary. It’s up to you. But I saw something interesting in her New Hampshire campaign, and she summed it up in the beginning moments of her victory speech [2].

“…over the past week, I listened to you, and in the process, I found my own voice.”

There was a lot of chatter about Hillary’s emotional moment in a coffee shop caught on video. Watching that moment, many people thought, “Wow, I think for the first time ever, I just saw the real Hillary [3].”

One of the common complaints about Hillary is that she comes off as cold, almost robotic. Are we going to see a change?

Does your website sound like Hillary Clinton? Or at least, um, how Hillary used to sound (e.g., last week)? Are you using techno-jargon, cliches, stiff corporate speak? Does your brand’s voice sound authentic? Do your website visitors have a sense of who you are and what really matters to you? The vast majority of websites have copy that sounds robotic and predictable. Add unsubstantiated claims [4] to the mix, and you come across as phony (another common complaint about Hillary).

What can you do to change that? How can you do a better job of connecting with clients and customers online? How can you create a “voice” for your website? Read this: “Two Simple Steps for Finding Your Website’s Voice [5]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/01/09/hillary-clinton-voice/

URLs in this post:

[1] Image: http://www.fightthebias.com/Resources/Humor/Images/cap/images/hillary-closer.jpg

[2] speech: http://www.youtube.com/watch?v=kRJWmAS7z2I

[3] I just saw the real Hillary: http://www.newsweek.com/id/85609

[4] unsubstantiated claims: http://www.grokdotcom.com/2007/12/11/most-experienced/

[5] Two Simple Steps for Finding Your Website’s Voice: http://www.grokdotcom.com/2007/02/14/2-simple-steps-to-finding-your-websites-voice/

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