Questions? (877) 643-7244
FutureNow Post
Friday, Jan. 11, 2008 at 5:42 am

Google Reveals What People Are Buying Online

By Bryan Eisenberg
January 11th, 2008

google checkout trendsWouldn’t it be great if we could get insights as to which products people preferred. We could get research into which products we should merchandise more prominently. Google just released a new trending tool for those of us curious what people are buying and selling online. From the official Google Checkout Blog:

Many of you are aware of Google Trends, the handy tool that enables you to track and compare what Google users are searching for. Now imagine a similar tool that can give you some insight into what people are buying and selling online. That’s exactly what we’ve built: Google Checkout Trends aggregates the sales data of Google Checkout merchants and charts it in a matter of seconds. (Of course, all the data is anonymized first.) So if you’re interested in how sales of Batman or Spider Man paraphernalia compare, or are wondering just how popular Ugg boots are these days, visit Checkout Trends for a glimpse into online shopping. Go ahead and try it out — and get creative with the searches. You may be surprised at what you find.

google checkout trends errorI was having problems this morning getting any results from my searches, even from their six suggested searches. Every time I searched, I received a message that said:

Your terms – ipod, zune do not have enough search volume to show graphs.

If you want to see what the graph of results looks like you can find people discussing it here, here, and here.

Regardless, I think once these issues are resolved, like Google Trends this will provide some interesting data. One thing to keep in mind though is that in our analysis for our 2007 Customer Experience Retail study we found only 10% of the 300+ top retailers offered Google Checkout as an option.

How meaningful will the results really be?

Have you had better luck with Google Checkout Trends? Your impressions?

Add Your Comments

Comments (18)

  1. [...] What Do People Buy Online? Bryan Eisenberg tells us what Google knows. [...]

  2. Hi Bryan,

    I have been playing with it for a while now. The results are disappointing.

    In our vertical we don’t have any major players using Google Checkout. Hence, no data.

  3. Just a thought:

    It must be disappointing for the Google Checkout customers to provide the whole wide world with competitive info.

  4. Useless, in a word. searching for an obscure item such as “kettlebell” shows up to 100 units being sold online in one day – unlikely (too high), and then searching for “dvd” shows 45 units selling in a single day – also unlikely (too low). They need to explain the data to the user better….something very wrong with this tool.

  5. [...] Many of you are aware of Google Trends, the handy tool that enables you to track and compare what Google users are searching for. Now imagine a similar tool that can give you some insight into what people are buying and selling online. That’s exactly what we’ve built: Google Checkout Trends aggregates the sales data of Google Checkout merchants and charts it in a matter of seconds.  Google Reveals What People Are Buying Online [...]

  6. I wish someone would complie a list of the top 20 things that people buy online. Google trends is good but it doesn’t tell you want the top trends are.

    Http://ezdeals.co.cc

  7. Sounds like a useful idea, but looks like Google hasn’t perfected it yet.

    Alex,
    Vom Bullenfeld German Rottweiler puppies for sale

  8. I would really want to see if someone would had compile the list. That would be interesting. Thanks.

    Anz with Home Water Purifier

  9. It’s true. Awesome article

  10. It would be better if one uses Google Insights rather than checkout trends to find Ecommerce purchase trends

  11. It looks like the feature is no longer active. When I click on the link and sign into my account, I get a Oops! The page requested could not be found.

  12. google become stronger and stronger!

  13. Just wanted to say thanks for the Google Trends link. Never heard of it before.

    I’ve used their Google Webmaster tools and Adwords but not come across their trends page.

    Thanks again,
    Bob.

  14. very interesting if worked

  15. good if worked

  16. I think Organic Search Engine traffic is better because that’s the best door way to finding products online.

    People type keywords in the Google search box to find things they want to see.

    Your goal is to place specific keywords within your niche to get these targeted buyers.

    I know it is very difficult to rank your site front page at google’s top ten list but if you know the system it will be very easy within your niche.

    But some niches sadly to say are very competitive so you may find other niches to promote.

    JD

  17. Googles answer to real-time searches is the item I like best, as it will actually prognosticate searches based on the trends since 2004 if you let it. Trends are more useful to me than this other stuff, as it helps me start getting the VALID clicks up. Only folks who are already interested in what we’ve got on our sitefind us, now I need to offer it in a realistic fashion at a realistic price with realistic shipping. I’d rather have a few real customers than are happy and come back than a million fakes that don’t buy.

  18. My developer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using
    WordPress on a variety of websites for about a year and am
    anxious about switching to another platform. I have heard
    good things about blogengine.net. Is there a way I can import
    all my wordpress content into it? Any help would be greatly appreciated!

    Review my webpage – Winnie

Add Your Comments

 

Print this Article
Share

Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

More articles from Bryan Eisenberg

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: