That’s how I felt after reading Dr. Susan L. Reid’s Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. I felt like we’d been having this great conversation, and I didn’t want it to be over.
So I picked up the phone and called Susan. I felt comfortable using her first name because I felt like I knew her after reading the book — and more importantly, I felt like she knew me.
How cool is that?
Discovering Your Inner Samurai is for women entrepreneurs, but it’s also for anyone who wants to understand — or market to — female entrepreneurs (which is why I read it). The book will also give you deep insights into who they are and why they start businesses, while uncovering their deepest fears, challenges, passions and joys.
Think that might be helpful if you want to market to this group?
If you’re a woman entrepreneur, Susan will help you with the five biggest questions you’re likely asking:
“How many times have you known what was right for you yet made another choice – one that was wrong for you? How many times have you gone against your inner knowing? How many times have you heard yourself say, ‘I knew I should have gone that way, done that thing, or spoken my truth?’ It happens to all of us – women more than men. Why? Because women generally worry more about the opinions of others.”
Sound familiar? That’s why getting in touch with and trusting your Inner Samurai is so important.
“Our Inner Samurais are the repository of all our life experiences, alchemized from lead into pure gold. A woman’s Inner Samurai is her place of absolute knowing and personal power. It is the seat of her inner wisdom and strength. It is also the place of her extraordinary uniqueness. The journey to discovering your Inner Samurai is the connective thread that unites us all.”
Women are looking for a way to better integrate all aspects of their lives into one whole being that reflect who they really are. Dr. Reid calls this a “whole-istic” tendency.
“Women are polymathic by nature. They view their lives form a whole-istic viewpoint. They don’t break their lives down into separate pieces. Women create lives, not life parts. Our ability to unite seemingly contrasting parts into a whole is one of our greatest strengths.”
Women have a harder time with resistance when building their business. When things aren’t working out as they hoped, they have a different response than men.
“The man most likely would try to figure out what was going on by taking a hard look at his business. The woman would turn inward and look at herself. The man would look at his business with a critical eye toward what is going wrong. The women would turn a critical eye towards herself.”
Women have different priorities in their buying process.
“Women like to buy-in before they buy. Men do, too. Men, however, will more likely buy into value of the product before they buy. Women are more likely to buy into the seller. This is a key difference between marketing to men and marketing to women.”
• Create only two priorities per month. What are the two things you are most passionate about doing? This will help you prioritize and focus by aligning you with your “Inner Samurai Priority System.”
• Check in with yourself often. If you hear a lot of chatter, explanation and justifications, that’s the voice of doubt inside your head. Learn to recognize and ignore it. If you check in and feel a one-word pulse, pay attention! That’s your Inner Samurai.
• Three vital qualities that have contributed to the success of Susan’s clients:
Susan ends with three qualities that will always lead you down the right path:
Inner Samurai is full of real life examples and practical advice, inspiration, and support. If you’re a woman entrepreneur or want to market to them, you must understand the fear of start-up seppuku in order to transcend it — and that’s why you should buy the book today.