Comments on: 7 Tips for Boosting Web Form Conversions

By: garden tillers

garden tillers — Sat, 10 Oct 2009 23:42:31 +0000

security is the most important factor imho. I don’ wanna just give my home address to anyone.

By: William - Driving Instructor Stevenage

William - Driving Instructor Stevenage — Tue, 06 Oct 2009 13:16:05 +0000

good list

By: visitenkarten online

visitenkarten online — Thu, 17 Sep 2009 12:23:53 +0000

i would suggest that you would break down the form into 2 pieces if it’s too big to shy them away. kinda like facebook has, where first you need to fill only your name and email, and then on the second page is the rest.

By: techGuide1

techGuide1 — Mon, 07 Sep 2009 08:28:56 +0000

meanwhile, now there are many free services available through which you can easily build forms and validate them without coding. Even they are providing SSL features as well. e.g. FormSite, JotFORM and many more.

By: 12 Techniques to Increase White Paper Leads | FutureNow's GrokDotCom / Marketing Optimization Blog

Sun, 15 Mar 2009 11:40:38 +0000

[...] Don’t Ask For Too Much Information – Make sure your forms are optimized to ask only what you really need. And please don’t ask people to “submit to [...]

By: Mortgage Protection Leads

Mortgage Protection Leads — Mon, 12 Jan 2009 19:37:09 +0000

OK, ok! These are great comments that remind me of the things I SHOULD be incorporating into my client sites. I’m just making a To-do so that I go back and retrofit two recent sites with these enhancements…

Cheers!

By: florida web design

florida web design — Sun, 14 Dec 2008 18:46:35 +0000

I think we can easily take a page out of Wufoo for this lesson as well. Those guys have mastered web forms.

By: Deric Loh

Deric Loh — Thu, 11 Dec 2008 15:46:41 +0000

Don’t force potential customers to sign up as a member when they are at the final stage of your conversion funnel(e-commerce),instead let them have an option of purchasing it directly without having to sign up as member first. Only after they have successfully purchase the product, provide them with an option of signing up as member for future convenience and for promotional offers.

By: Left-Right-Brain » Blog Archive » La difficile science du formulaire parfait

Sun, 07 Dec 2008 20:04:17 +0000

[...] 7 tips pour améliorer les taux de conversion des formulaires de futurenow [...]

By: Brian Xexy

Brian Xexy — Sun, 26 Oct 2008 13:42:29 +0000

I saw many forms with different colors, is it important to choose default colors or it doesn’t matter?

By: Demian

Demian — Sat, 18 Oct 2008 14:33:01 +0000

Thank you, very useful tips!

By: Article Submission

Article Submission — Mon, 13 Oct 2008 19:11:10 +0000

Great information, it took us days to rebuild out submissions engine so things made sense.

By: Paul

Paul — Wed, 24 Sep 2008 18:47:10 +0000

We are in the process of updating our webform. One thing we are going to put on our webform,which supports point #5, is by filling out the form as complete as possible, it will save time in future communications, and limit the need for us to contact them looking for information to submit a proposal or an invoice. We use software that downloads this info into our customer servcice software which saves us time allowing us to keep prices down to you by limiting mistakes and callbacks searching for additional information.

By: Abbie Pittman

Abbie Pittman — Sun, 24 Aug 2008 08:46:32 +0000

Another great tip is to check your analytics report
and chainge things according to the results u r getting
u can give extra attention to :
* users
* main traffic referrerals
* keyword popularity
* leads and sales
* landing page popularity
* form and shopping cart conversion rates

By: Moving Quotes

Moving Quotes — Sun, 22 Jun 2008 08:34:43 +0000

If anyone can recommend a good joomla form that I can use for receiving moving quotes from clients. I am re-building the site now using Joomla and trying to find a form where I can implement all of the above tips.

By: Ilan Charsky

Ilan Charsky — Thu, 01 May 2008 20:22:48 +0000

On longer forms which are divided to several pages, it’s crucial to display how much of the form has already been completed, in order to lower completion failures from users just giving up.

By: matt

matt — Fri, 01 Feb 2008 22:23:15 +0000

nice post.

By: Lia Barrad

Lia Barrad — Mon, 28 Jan 2008 18:29:03 +0000

A few more tips to add. Do not forget to add a confirm email address on your form. This assures that you can actually get back to the person. My company also recommends that if you send an auto response like – ‘Thank You for filling out the form’ that you add your email address and contact information again. Lastly, please recommend that your potential customer make your url or email’s from your url at trusted site otherwise in a corporate setting it might not get through someone’s firewall or end up in spam and deleted automatically.

By: (EMP) E-Marketing Performance » : » Team Reading List 1.23.08

(EMP) E-Marketing Performance » : » Team Reading List 1.23.08 — Wed, 23 Jan 2008 16:55:32 +0000

[...] 7 Tips for Boosting Web Form Conversions [...]

By: Tony Hilton

Tony Hilton — Wed, 23 Jan 2008 08:59:29 +0000

Brain

Thanks very much, hopefully I will be on your next course!

Kind Regards

Tony

By: Brian Bond

Brian Bond — Tue, 22 Jan 2008 22:52:10 +0000

Tony,

I sincerely appreciate you taking the time out of your day to share your experience with us. Not only do we welcome the feedback, we also welcome the opportunity, because it allows us to converse openly about how we market.

One of the hardest things for any consulting company to do is to spend time focusing on its own effort — more often than not, that investment is spent on providing better service for clients. In this case, the current version of our events shopping cart did not allow for internationalization (our answer was adding a call-in number in hopes that it would allow anyone overseas to register this time). The other issues we encountered were with Internet Explorer, as you’ve already discussed. At the time the bugs were discovered, we made the decision to keep the store live in order to allow U.S. and Canadian attendees the option to continue to sign-up while we attempted to resolve the issues. At the time of the event, the problem was still occurring.

We recognize that many of these issues are the same ones we encourage our clients (and our readers) to resolve and ask that you chalk this up to a case of “the cobblers children have no shoes.” Sometimes optimizing a campaign can be as simple as reducing technical barriers that prevent visitors from converting. We’ve made an internal commitment that, when our next event sign-ups are available, these issues will be resolved.

Thank you again for your candid and constructive feedback. It is always valued.

All the best,
-Brian Bond, VP Marketing, Future Now, Inc.

By: Diana Adams

Diana Adams — Tue, 22 Jan 2008 19:13:41 +0000

Every PPC marketer should use forms – many of my clients have calls to action buttons that take them to a form on the following page, but I find the form directly on the landing page provides for a much higher conversion rate.

Thanks for the post.

By: Tony Hilton

Tony Hilton — Tue, 22 Jan 2008 17:00:12 +0000

Hi this is another really great post and I have to say I am a huge admirer of all the work that you guys do and read your blog regularly. In fact I am so much of an admirer that I was all set to book in on your course in Orlando Florida in January. This would have been a significant investment for me and the business that I work for both in terms of time and money as it would mean taking a week off work to fly out from the UK. The problem I had was once I reached your form. Firstly only states and countries you can select are US and Canadian. I wouldn’t expect you to list every country in the world but had you had an option for other it would have made things a lot easier. I persevered and completed the form using any state and USA as the country. Once I had completed the form the screen froze. I have to admit I was a little bit put off by this but forms break and that’s life. A few days later my boss had a go at trying to enrol me on the course he experienced the same frustrations but he called to see what the problem was and was told “you should use Firefox” at which point he declared I wouldn’t be going on the course. An understandable point of view when you consider what the course is about. I am a huge admirer of the work you guys do and I am a strong advocate of your techniques. I doubt this post will ever be shown on your blog but if you could please change the form that would make me a lot happier and it might mean that I can persuade my boss to let me attend one of your training courses in the future which I would very much like to. The offending form is at : https://secure.futurenowinc.com/eventreg/?EventID=15

By: Julia

Julia — Tue, 22 Jan 2008 12:00:41 +0000

Great tips Melissa, and great comments too – and very timely for me as my company embarks on a new web form design. As the marketing mangager, I struggle to convey the importance of testing to my colleagues. Everyone – the MD, web developer, sales team etc – has their own opinions on form design, but while they are happy to implement best practice things, they don’t see the benefit of testing. Maybe you could do a post soon on how we can convince the rest of the web team that testing is crucial, and not just a ‘nice-to-have’ if budget/time permits? Thanks for the tips. Spot on as usual!

By: Melissa Burdon

Melissa Burdon — Mon, 21 Jan 2008 21:51:38 +0000

I’ve seen some great additions to this list. Thanks for the group effort. I just want to add a comment. Each change that we make to our forms is based on a hypothesis. Even if an orange button was more effective then a green button for one specific form, this does not necessarily mean that this will be the best option for your form. My #1 Tip is to test each Hypothesis. We can list out best practices and feel confident that you’ll get results by implementing these, but when we begin talking about the color or placement of specific copy, it’s incredibly important to test and let the results speak for themselves.