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FutureNow Event

Search Engine Strategies, London

By Robert Gorell
January 19th, 2008

SES LondonWho: Join Future Now co-founder Bryan Eisenberg and esteemed colleagues for three days of must-see panel discussions for online marketers. (“All Star Analytics Team,” “Converting Visitors Into Buyers,” “Redefining the Customer,” and more!)

What: Organized and hosted by world-renowned search authorities Mike Grehan and Kevin Ryan, this annual event delivers the real-time actionable information you need to grow your business through search engine marketing (SEM/SEO). The Search Engine Strategies conference teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves. You’ll learn…

  • How search engines list Web sites for free and through paid placements
  • How to get free “organic” traffic by building a site that pleases search engines and your visitors
  • How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
  • How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don’t!
  • How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines
  • What’s coming next in the constantly evolving world of Web search, and how you can profit from it.

In addition to what you’ll learn, SES provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing. The conference event promises “the world’s most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.”

Where: Business Design Centre — London, U.K.

When: February 19 – 21

Why: Because understanding search marketing trends is essential to your business and you’re looking for an excuse to visit London.

More Info: Visit the SES London homepage for full information on pricing, speakers, and travel arrangements for this one-of-a-kind annual event. For the latest info, be sure to visit the SES Blog.

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