^[1]Who: Brian Bond, Future Now VP of Marketing & Products, Ian Lurie (President, Portent Interactive), Bob Tripathi (Search Marketing Strategist, Discover Financial Services), and Gord Hotchkiss (President and CEO, Enquiro) uncover “Search Marketing & Persona Models ^[2]“.

What: Search Marketing Expo – SMX West is certain to be to the “must-attend” interactive and search engine marketing event of the year on the West Coast, delivering superior value to conference delegates and exhibit hall attendees alike.

SMX West has sessions ^[3] designed just for you, whether you’re just starting in search marketing or you’re a seasoned expert. Your All Access ^[4] registration pass gets you in to the more than 50 search marketing sessions on the agenda.

• New to search? Participate in the SMX Boot Camp which covers all the bases of search marketing success: copywriting, link building, paid search fundamentals and search engine friendly web design. After the Boot Camp, you’ll have two full days to dive deep on your areas of interest before SMX West unwinds.
• Got some experience? Learn the latest techniques for achieving superior results in both paid and organic search marketing. There are more than 20 sessions designed just for your skill level.
• An expert? Heard of Search 3.0? Search 4.0? SMX West has entire days dedicated to keeping you ahead of the curve with the inside scoop on future developments that only the editors of Search Engine Land can deliver, topics like the personalized search revolution, the social graph, and searcher behavior.

Where: Santa Clara Convention Center — Santa Clara, California

When: February 26 – 28

Why: Because your customers are personas just like you (but different) and they’re more likely to find your business if you know what’s motivating their search.

More Info: Visit the SMX West homepage ^[1].