Comments on: Creating Personas 101

By: Personas | Master EiTB-Deusto

Personas | Master EiTB-Deusto — Sat, 14 Mar 2009 10:02:09 +0000

[...] 2008, “Creating personas 101” (incluye un vídeo de Ian Lurie y Rand [...]

Julie — Thu, 14 Feb 2008 16:28:11 +0000

I would image that a persona inspired this page on Skype… http://www.skype.com/business/convinceboss/ entitle “Convince Your Boss to Use Skype at Work”

links for 2008-02-07 at YakShaving — Thu, 07 Feb 2008 15:16:57 +0000

[...] Creating Personas 101 (tags: marketing segmentation persona) [...]

(EMP) E-Marketing Performance » : » Team Reading List 1.23.08 — Wed, 23 Jan 2008 16:54:34 +0000

[...] Creating Personas 101 [...]

Waiting For Your Cat To Bark — Wed, 23 Jan 2008 05:25:21 +0000

[...] more information about creating personas, check out Creating Personas 101. « Customer Seduction [...]

Creating personas that say yes — Tue, 22 Jan 2008 19:57:28 +0000

[...] was reading this piece by Holly Buchanan on creating personas when I realized this is a huge stumbling block for [...]

ian — Mon, 21 Jan 2008 20:31:23 +0000

Hi Holly,

Thanks for the summary – you said it better than I did

I think firing personas is a very important point. Exclusionary personas – folks you don’t want – are nearly as important as focal personas.

It’s important that, when marketing-by-committee takes hold, you have those exclusionary personas front-and-center to keep everyone on track.

Ian