Questions? (877) 643-7244
FutureNow Post
Tuesday, Jan. 22, 2008 at 5:05 pm

Ecommerce Marketers and Designers: Read This Book

By Ronald Patiro
January 22nd, 2008

web_design_for_ROI_cover_1.jpg

If every designer (and the marketers who hire them) read Web Design for ROI, the new book by Lance Loveday & Sandra Niehaus, the Web would be a better and more profitable place.

Sure, the book will show you design techniques that help generate positive ROI, but the best of all is that it’s easy to follow. The authors dissect a website into six common sections — homepage, detail or landing pages, category pages, product pages, forms, and checkout — found on commerce sites, and they walk the reader through various optimization tactics for each. The book is a pragmatist’s dream, full of examples and “best practices” (or is that “best principles”?) that make it easy to take leaps and bounds in understanding how to use your website to make more money by reducing friction in the customer experience.

If you manage an e-commerce site, or design them, and haven’t read this book or Call to Action by Bryan & Jeffrey Eisenberg and Lisa T. Davis, there’s probably a lot of low-hanging fruit left to grab on your site by modifying simple design changes and testing the results. These types of fixes don’t take a lot of effort but they yeild nice results in terms of boosting conversion rates and average order value.

While Web Design for ROI doesn’t venture as deep into the principles of conversion as Call to Action, its solid approach, combined with the authors’ personality, make it a worthwhile read for anyone fixing the money-leaking holes on their website. This book is about making your e-commerce site a strategic extension of the company’s business model while building it around the customer experience.

This is definitely not your typical design book, and thats why we’re giving it the thumbs-up here at Future Now.

For more info, check out WD4ROI.com before you checkout at Amazon.

Add Your Comments

Comments (18)

  1. Thanks for the advice, about this new book, I will buy it.

    I also read the first edition of ‘Call to Action’ and thought it was great. I have the second edition of ‘Call to Action’ on order now and waiting for it to come in. I am sure I will pick up some things from the second edition as well. Every little bit helps.

  2. Well, I went ahead and ordered my copy of Web Design for ROI. After reading the reviews, I was salivating like a dog. I guess that is what they wanted, hun?

  3. I ordered it too. Plus added it to my Squidoo Lens:
    http://www.squidoo.com/ConversionRateWebDesign

  4. I would buy the book but I don’t have time to read it. Heck, I don’t even have time to edit my ecommerce site – If I could find someone who has read this and has a lot of ecommerce experience, AND can implement these changes, I’d love to hear from you! – email webstore@gomangofitness.com

  5. Rick,

    Not only have we read this book, we wrote our own (Call to Action), which Ron refers to in his review.

    If you’re looking to boost ROI on your site, we can help.

    Editor, GrokDotCom

  6. Ronald, I ordered the book, but (and not to suck up here) I really haven’t found it useful and would recommend anyone reads Call to Action instead. It felt like it was written for someone just learning the business. Basically felt like nothing new was covered, as Call to Action had done it all before.

  7. Ok, we bought into the hype as well. Unfortunately, this book lacks depth. If you have been in the ecommerce industry for more than 3 mores and subscribe to the the aggregated RSS feed from the grok then we would STRONGLY recommend you go with any of the books from the Eisenbergs.

    This book is not about web design but more about bits and pieces of what makes up ecommerce.

    The book is well written albeit lacking content.

  8. Tom and BryGuy,

    I agree with you that anyone who is a long time reader of Grokdotcom will likely know most of what the book covers. Long time readers are also aware of just how widespread conversion problems are online. This book, as mentioned in the post, “doesn’t venture as deep into the principles of conversion as Call to Action”, but is a potent jumpstart to understand how design can be used to help convert visitors.

    If this review influenced your decision as a long time reader of Grokdotcom to buy the book and it let you down, I apologize for not emphasizing the fact that it is not as in depth as Call to Action more than I could have. We do have many visitors to the blog who are new to this industry who would benefit much more from the book than our seasoned visitors.

  9. I recieved my copy of the book and read most of it. I read the gorkdotcom regularly, but I DO think the book has some good information in it. You can always pick up good nuggets, from others.

    Be open minded, realize not one person has all the answers to web design. I think if the gorkdotcom did not think the book had some good information they would not have recommended it.

    It is not just the huge big changes, but small ones here and there that add up also. Enough small changes add up to big ones.

  10. Was just wondering if I should buy it. First I’ll buy the famous Eisenberg brother book, after that – this one :)

  11. The arguments of the book seems convincing. It is a serious professional contribution in the field.

  12. I’m also planning on getting my hands on the book. Already ordered a copy.. hope the book is worth it!

  13. I have read the book and try to comprehend that with initial difficulties I feel it is a nice easy work to read.

  14. Though they are all elegant and I learn quite a lot about worldwide marajuana prices, this does not improve the movie. ,

  15. I love this book. I have a new one too.

  16. Well i think that there’s probably a lot of low-hanging fruit left to grab on your site by modifying simple design changes and testing the results. These types of fixes don’t take a lot of effort but they yeild nice results in terms of boosting conversion rates and average order value.

  17. Well i think that this book is about making your e-commerce site a strategic extension of the company’s business model while building it around the customer experience.

  18. haha i love it!

Add Your Comments

 

Print this Article
Share

Two legs, two arms, and 10 typing fingers!

More articles from Ronald Patiro

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: