Be open minded, realize not one person has all the answers to web design. I think if the gorkdotcom did not think the book had some good information they would not have recommended it.

It is not just the huge big changes, but small ones here and there that add up also. Enough small changes add up to big ones.

I agree with you that anyone who is a long time reader of Grokdotcom will likely know most of what the book covers. Long time readers are also aware of just how widespread conversion problems are online. This book, as mentioned in the post, “doesn’t venture as deep into the principles of conversion as Call to Action”, but is a potent jumpstart to understand how design can be used to help convert visitors.

If this review influenced your decision as a long time reader of Grokdotcom to buy the book and it let you down, I apologize for not emphasizing the fact that it is not as in depth as Call to Action more than I could have. We do have many visitors to the blog who are new to this industry who would benefit much more from the book than our seasoned visitors.

This book is not about web design but more about bits and pieces of what makes up ecommerce.

The book is well written albeit lacking content.

Not only have we read this book, we wrote our own (Call to Action), which Ron refers to in his review.

If you’re looking to boost ROI on your site, we can help.

Editor, GrokDotCom

I also read the first edition of ‘Call to Action’ and thought it was great. I have the second edition of ‘Call to Action’ on order now and waiting for it to come in. I am sure I will pick up some things from the second edition as well. Every little bit helps.