What, you thought the holidays were over just because you’ve cleaned the pine needles off the floor, scraped the the candle wax off the kitchen table, and neglected to thank your in-laws for that $20 gift card you’ve been ignoring?
Don’t worry. It’s almost done. But now that the dust has settled, it’s a good time to reflect on how to best prepare for November before September rolls around and you wish you’d made some different decisions back in January.
Linda Bustos and the team at Elastic Path Software’s Get Elastic blog have compiled a list of their favorite B2C marketing optimization posts from the holiday season. Linda was even kind enough to include Future Now’s 2007 Retail Customer Experience Survey as well as the holiday shopping webinar they hosted with our own Melissa Burdon.
So, toss out those stale candy canes and read the “Ecommerce Holiday Marketing Guide“:
• Full Holiday 2007 post-mortem from MarketingCharts.com
• OneUpWeb’s 2006 Holiday Online Retail Buying Trends white paper – excellent resource.
• Marketing Experiments has a great merchandising calendar that you can download.
Choosing the right promotions
• Examples of Facebook marketing creative and landing pages.
• Future Now’s 2007 Retail Customer Experience Survey results.
• Examples of Christmas home page designs.
• Palmer Web Marketing’s post on saving stockout sales.
• Trigger email tip for recovering abandoned shopping carts with email, you can use this for low-stocked items sitting in an abandoned cart.
• Detailed post on shipping cutoff dates.
• Store locator usability examples and tips.
• Example of the word-of-mouth effect that Zappos-type return shipping policies can have.
• 12 Can’t Miss Email Strategies for Online Retailers
webinar replay and summary blog post.
• Net-A-Porter’s example of emailing your wishlist.
• If you’re looking for inspiration on a particular season, check out RetailEmail.Blogspot’s seasonal archive. From Breast Cancer Awareness Month to Earth Day, you can see screenshots of email campaigns and scan subject lines.
• Cross-selling dos and don’ts with examples from top online retailers.
Capturing last minute shoppers
We have several posts on this:
• Upresent.com is the service that allows you to add gift notification services to your e-store.
You’ll also enjoy our Webinar with Melissa Burdon of Future Now: 7 Simple Ways to Boost Your Holiday Conversion Rate.
UPDATE: Elastic Path’s “12 Things Every Retailer Must Learn from Christmas ’07” webinar is now available for your viewing enjoyment.