I’ve always used e-cards as a way to say thank you to our clients. It is especially relevant to our business as we do animations for our clients. I think e-cards can be tacky if they are not received in the right context. Just depends how you present them.

I don’t know of any helpful posts that address e-cards directly, but I wouldn’t say that they’re categorically tacky.

Is it possible to do a tacky e-card? Absolutely. Just as it’s possible to do a tacky email. In fact, I’d say there probably isn’t much difference, other than an e-card should…

-First and foremost, focused on wishing a happy holiday to the customer.

-Second, the person should have actually been a customer at some point, or else it’s not permission marketing, it’s spam.

-Finally, there should be some type of friendly promotional offer for the customer. It’s nice to just wish someone happy holidays, but a lot of people (like me) find it tacky for a business to send an email if they’re not actually offering something. A great example of how to miss out on a huge e-card opportunity is the OfficeMax Elf Yourself campaign. If you have a chance, read my piece on How to Elf Yourself Out of Millions. That should clarify a few more points.

Thanks for writing in!

Holiday season is sometimes a bit hectic and I’m sure these links will be helpful! I think I’ll have to save these links for the future as I don’t think I need them now.

Do you have any links or advice on e-cards? Do you think they are a bit tacky?

Thanks,

Sarah.

Thanks for joining us today and spreading the link love. I’m really enjoying GrokDotCom and I love having solid research to reference in our posts and webinars. Keep it coming