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Friday, Jan. 25, 2008 at 11:54 am

Are You a Call to Action Lefty?

By Peter Lee
January 25th, 2008

left-handed shopping cart As a Conversion Analyst, I review hundreds of websites in a given week. So when I come across unusual design elements, it doesn’t exactly surprise me, but it does catch my eye. Crutchfield has gone the unconventional route by placing the “Add to Cart” button on the left-hand side, despite the fact that visitors are accustomed to seeing important calls to action on the right.

Why would Crutchfield go against the norm?


iPod touch at Crutchfield

While there’s a good amount of info on this product page, are they sure that visitors are more likely to purchase when the call to action sits to the left of the product? Have they at least tested determine, without a doubt, which side yields a better conversion rate and higher average order value?

I want to believe there’s some rhyme or reason to Crutchfield’s logic. Still, I wonder if they really know which sells best.

[Read John's follow-up on how to test this feature: "Add-to-Cart Buttons: Stuck in the Middle With You"]

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Comments (8)

  1. [...] Lee at GrokDotCom noticed Crutchfield experimenting with a left side add to cart button [...]

  2. I think if they have tested it and gone towards left side call to action then fair enough. As I think these days till you test you can not predict what works and what not.

  3. Seems they have updated their site and now the CTA add to cart button appears on the right and is a nice bright green colour. Unless of course they are now testing and I only saw 1 variation of their new test. ;P

  4. I thought about this concept very interesting.

  5. It’s was interesting.

    Thank for great article.

  6. awesome… thank you share.

  7. Crutchfield too realized that keeping the call to action elements on the left side is not a good idea and moved to the right. I personally feel it’s much better to keep it on the right because that is where the user focus is.

  8. [...] it there — and in fact, one of our analysts had commented on this very topic in his latest post — but soon our conversation turned to something much more interesting than left-sided calls [...]

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