Comments on: GoDaddy’s Hail Mary TV-to-Web Strategy http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 20 Mar 2010 13:05:39 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Roundup Thursday for the Week of 2/3/08 at Web Optimization 2.0 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/comment-page-1/#comment-497779 Roundup Thursday for the Week of 2/3/08 at Web Optimization 2.0 Sat, 09 Feb 2008 12:54:41 +0000 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/#comment-497779 [...] GoDaddy took a different approach to this year’s Super Bowl ad–they ran ads that hyped their "too hot for TV" ads that you could watch on their site. The result? Half the traffic as the 2006 ads, but double the revenue. Hmm, so you’re telling me that by piquing your audience’s curiosity, you can get more targeted traffic and better conversions? Who’da thunk it… [...] [...] GoDaddy took a different approach to this year’s Super Bowl ad–they ran ads that hyped their "too hot for TV" ads that you could watch on their site. The result? Half the traffic as the 2006 ads, but double the revenue. Hmm, so you’re telling me that by piquing your audience’s curiosity, you can get more targeted traffic and better conversions? Who’da thunk it… [...]

]]> By: Rich Page http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/comment-page-1/#comment-490250 Rich Page Wed, 06 Feb 2008 02:06:57 +0000 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/#comment-490250 Very interesting post. I still don't think GoDaddy, or any other companies made good usage of the web for their super bowl ads. In fact, I just wrote a blog post about how they could have improved their ads to take advantage of the web... http://rich-page.com/web-analytics/how-to-waste-27-on-a-superbowl-advert/ Would love to know what you all think! Rich Page Very interesting post. I still don’t think GoDaddy, or any other companies made good usage of the web for their super bowl ads. In fact, I just wrote a blog post about how they could have improved their ads to take advantage of the web…
http://rich-page.com/web-analytics/how-to-waste-27-on-a-superbowl-advert/

Would love to know what you all think!

Rich Page

]]> By: Mark from Just Accountants http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/comment-page-1/#comment-490046 Mark from Just Accountants Wed, 06 Feb 2008 00:15:41 +0000 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/#comment-490046 Isn't anyone else still surprised that, for a third year in a row, GoDaddy's slightly seedy advertising is still working for them. How many times can they pull off the exact same publicity trick. Oh, and the ads are just embarrassing. Isn’t anyone else still surprised that, for a third year in a row, GoDaddy’s slightly seedy advertising is still working for them.

How many times can they pull off the exact same publicity trick.

Oh, and the ads are just embarrassing.

]]> By: Robert Gorell http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/comment-page-1/#comment-489808 Robert Gorell Tue, 05 Feb 2008 22:15:33 +0000 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/#comment-489808 Plusone - You said it, my friend. Dan - Yup. We're still hoping to see some numbers from Bob, though, so the jury's out for the time being. Joshua - Great question. I seriously doubt that substantially more men than women register domain names. I haven't seen any data to suggest they do. Besides, if GoDaddy said, for instance, that they did have way more male than female customers, that most likely wouldn't suggest anything other than maybe they've excluded women to some degree, regardless of whether they've actually offended anyone. Alex - Thanks for mentioning Tide! I'll be talking about their Super Bowl effort and a few others in a follow-up post. Miguel - Thanks for the link to the Super Bowl case study. We love Search Views. I look forward to reading it. Plusone – You said it, my friend.

Dan – Yup. We’re still hoping to see some numbers from Bob, though, so the jury’s out for the time being.

Joshua – Great question. I seriously doubt that substantially more men than women register domain names. I haven’t seen any data to suggest they do. Besides, if GoDaddy said, for instance, that they did have way more male than female customers, that most likely wouldn’t suggest anything other than maybe they’ve excluded women to some degree, regardless of whether they’ve actually offended anyone.

Alex – Thanks for mentioning Tide! I’ll be talking about their Super Bowl effort and a few others in a follow-up post.

Miguel – Thanks for the link to the Super Bowl case study. We love Search Views. I look forward to reading it.

]]> By: Miguel C. http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/comment-page-1/#comment-489246 Miguel C. Tue, 05 Feb 2008 15:45:22 +0000 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/#comment-489246 We just posted our 4th annual study of how well super bowl advertisers integrated online and offline advertising - we'll be writing more about this on our <a href="http://www.searchviews.com" rel="nofollow">blog</a>, but the preliminary findings are already up on our site: http://reprisemedia.com/scorecard.aspx We just posted our 4th annual study of how well super bowl advertisers integrated online and offline advertising – we’ll be writing more about this on our blog, but the preliminary findings are already up on our site: http://reprisemedia.com/scorecard.aspx

]]> By: alex harris - alexdesigns.com http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/comment-page-1/#comment-489212 alex harris - alexdesigns.com Tue, 05 Feb 2008 15:28:29 +0000 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/#comment-489212 While "screaming" for the Giants, I set out to watch commercials and try and remember the URLs that I saw on TV, and I remembered none of them the next day. However, I did remember GoDaddy telling me to visit their site to see the uncensored version. I also remember the Tide commercial, which made me laugh and made me want to visit their sites as well. Overall the brand exposure for GoDaddy is great (traffic is an ego thing), but does it really relate to their product like that of the Tide commercial. <a href="http://www.alexthinks.com/2008/02/tv-advertising-needs-viral-long-tail-to.html" rel="nofollow">Alex's Thoughts</a>. While “screaming” for the Giants, I set out to watch commercials and try and remember the URLs that I saw on TV, and I remembered none of them the next day. However, I did remember GoDaddy telling me to visit their site to see the uncensored version. I also remember the Tide commercial, which made me laugh and made me want to visit their sites as well. Overall the brand exposure for GoDaddy is great (traffic is an ego thing), but does it really relate to their product like that of the Tide commercial. Alex’s Thoughts.

]]> By: Joshua Feinberg http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/comment-page-1/#comment-489198 Joshua Feinberg Tue, 05 Feb 2008 15:18:50 +0000 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/#comment-489198 I wonder if Parsons ever worries that their racy sex-appeal-injected ads may offend many women. The beverage industry uses this appeal of course, but in a MUCHHHH more toned-down way. Or is GoDaddy's demographic very heavily male dominated? I wonder if Parsons ever worries that their racy sex-appeal-injected ads may offend many women. The beverage industry uses this appeal of course, but in a MUCHHHH more toned-down way. Or is GoDaddy’s demographic very heavily male dominated?

]]> By: Dan Perry http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/comment-page-1/#comment-489147 Dan Perry Tue, 05 Feb 2008 14:45:20 +0000 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/#comment-489147 4X the traffic... pleh. People were just looking to see the goods. I can't imagine it's going to convert. Overall conversions may increase (based on 4X traffic), but if comparing apples to apples, I'm guessing... not so much. 4X the traffic… pleh.

People were just looking to see the goods. I can’t imagine it’s going to convert. Overall conversions may increase (based on 4X traffic), but if comparing apples to apples, I’m guessing… not so much.

]]> By: Monday Roundup for February 4, 2008 | semvironment http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/comment-page-1/#comment-488340 Monday Roundup for February 4, 2008 | semvironment Tue, 05 Feb 2008 05:48:25 +0000 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/#comment-488340 [...] GoDaddy’s Hail Mary TV-to-Web Strategy - I admire GoDaddy for their excellent drive to get people to visit GoDaddy through TV commercials - way to use other media to drive traffic! [...] [...] GoDaddy’s Hail Mary TV-to-Web Strategy – I admire GoDaddy for their excellent drive to get people to visit GoDaddy through TV commercials – way to use other media to drive traffic! [...]

]]> By: Plusone Marketing http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/comment-page-1/#comment-488104 Plusone Marketing Tue, 05 Feb 2008 03:40:34 +0000 http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/#comment-488104 Yes but too hot for TV in the USA is pretty tame by standards in just about every other country in the world. We laugh when we see the top edge of butt crack being blurred - c'mon..... Yes but too hot for TV in the USA is pretty tame by standards in just about every other country in the world. We laugh when we see the top edge of butt crack being blurred – c’mon…..

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