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Finding Signal in the “Microhoo” Echo Chamber

Posted By Howard Kaplan On February 5, 2008 @ 11:10 am In Accountable Marketing,Analytics | 1 Comment

MicrohooI guess last Friday was a slow news day; GrokDotCom and 155 of our closest blogging and media friends “broke” the big news. Yawn. (I’m guessing Google execs wished they’d released earnings then, rather than the day before ;) )

Look on the bright side: For followers of the online space, if you didn’t like the coverage you read, you certainly had other rehashes and “me-toos” to keep you occupied. In fact, the hardest thing about actually reading all this coverage would be keeping up with the onslaught every time Techmeme [1] refreshed.

...and not a drop to drink

Yet there was a beacon of shining light above and beyond the rest of the noise, but since the blogosphere was so cluttered, many of you probably missed it: The Compete blog [2]. Once again, they found a fresh perspective and unique angle of approach to the same old story.

Check out their “Microhoo” analysis [3]. They have some perrrty charts too!

P.S. There’s also a marketing lesson here. As our editor, Robert, pointed out to me last Friday, the Compete blog is great at demonstrating the power of their analytics tool, in terms of the benefits received from using it, to derive insights about one’s audience.

P.P.S. Since we’re on the topic of visual inspiration found on blogs, it’s worth giving a hat tip to our friend and analytics blogger extraordinaire, Avinash Kaushik [4]. In a blogosphere without the visual stylings of Kathy Sierra [5], Avinash has really stepped it up of late. If more “stats geeks” were as personable and kind-hearted as he, and genuinely focused on helping people learn how analytics don’t need to be uber-complicated (nor must they even look like actual data!) to be valuable, this Marketing Optimization space would attract a lot more executive eyeballs.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/02/05/compete-microhoo/

URLs in this post:

[1] Techmeme: http://www.techmeme.com

[2] Compete blog: http://blog.compete.com/

[3] Check out their “Microhoo” analysis: http://blog.compete.com/2008/02/01/microsoft-yahoo-merger-valuation-impact/

[4] Avinash Kaushik: http://www.kaushik.net/avinash/

[5] Kathy Sierra: http://headrush.typepad.com/

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