But to expand on Melanie’s point about the effects of Nixon’s appearance on voters, I find these particular ads to be good for not only talking about how a person constructs their own ethos but also a place to talk about how audience effects a constructed ethos. So, Nixon lost support because of how he visually presented himself – but also because the American audience found that presentation to be repulsive (or at the very least, off-putting). Novick, on the other hand, aligns his physical differences with characteristics that his Oregonian constituents value (e.g. not like other politicians). So, when I use these in class on Monday I’ll first ask my students to talk about Novick’s constructed ethos, but then steer the discussion in the direction of audience-held values, and how these affect Novick’s presentation of himself.