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Wednesday, Feb. 6, 2008 at 4:34 pm

The UK’s Top 50 Ecommerce Sites

By Bryan Eisenberg
February 6th, 2008

The Top 50 UK Ecommerce SitesRecently, Hitwise published their 2007 list of the top 50 e-commerce websites in the UK.

While many of the usual suspects are represented, it’s worth noting how consumer demand compares with the huge differences in the quality of customer experiences offered by these sites.

Of course, it’s one thing to know who the top retailers are, but it’s quite another to have qualitative data that shows how certain e-commerce sites actually engage customers. As conversion optimization experts and providers of OnTarget continuous optimization subscriptions, engaging customers in a mutually beneficial way is what we advocate. That’s why we spent months reviewing hundreds of American retailers for Future Now’s 2007 Retail Customer Experience Survey — and why we’re expanding our research to include EU retailers.

In just two weeks, I’ll be at the Search Engine Strategies conference in London, where we’ll discuss web analytics, boosting conversions, and most of all, redefining the customer (experience). In the meantime, I’d love to hear from our European friends, colleagues and readers, about whether you think this list is a good place to start:

1. Amazon UK
3. Argos
5. Apple Computer
6. Dell EMEA
8. Marks & Spencer
9. Tesco Direct
10. Next
13. Thomson Holidays
15. Currys
16. Ticketmaster UK
17. John Lewis
18. RyanAir
19. easyJet
20. British Airways

[See the rest of The IMRG-Hitwise Hot Shops List.]

Any other European retailers you’d like us to evaluate? Let’s hear it in the comments!

P.S. If you are going to be at Search Engine Strategies in London and then a few weeks later in NY, let me know. I’d love to connect with some of our readers.

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Comments (18)

  1. Quite old now, but I remember this from a while back. May be worth going through some of the poorly rated websites to see how they’re coming along (you’ll see Next on that list)

    Personally, I’d have thought John Lewis would have been higher.

  2. I’d like to see Boden looked at- big mailorder/web clothes retailer (£160 million sales last year)-

    Check out this article for background and more stats:

    I’ll be at SES london- looking forward to it!!


  3. At lastsome serious study into the UK/USA web business stats, well done guys. As a company based in the US selling services in the UK we find stuff like this valuable. I’ll be in NY at the show, see you there I hope.

  4. [...] who the top 50 UK online retailers are according to [...]

  5. If you’re going to look at Tescos, then I would suggest you should compare other online services by mainstream supermarkets: (similar persona buyer) (higher end – part of John Lewis Group) (lower end) (lower end) (lowest – often located in poor areas) (lowest – often located in poor areas)

    I would also be interested to see companies that have a big retail presence but a woefully inadequate online presence, particularly clothing companies such as:

    Also amazed that isn’t on there.

  6. Hi Bryan,
    The Hitwise list really is a bit of a yawn – it’s the usual suspects (yet again). Most people could probably guess that they’d be the top retailers without too much trouble.

    These massive companies don’t need any help in analysing their customer experiences – they’ve got the budgets to do it.

    How about looking at smaller pureplay companies like (he said self-interestedly).

    Companies like LoveHoney are doing great work, building good Web sites and good businesses without the bottomless pockets of a Lastminute, Tesco, Dell or Apple.

    Please cast the net wider and bring us your views on sites other than those that we see *all* the time…


  7. Is a brick and mortar business, or are they just online?

  8. LoveHoney is an online business – we don’t have any shops.

  9. Hi there again .

    I want to know is http://dawnswears a actual business or just online . I really want to know as they have a promotion at the momemt and i would mind going in to get my free gift . If its local to sheffield .

  10. wow just found this shop , can anyone tell me if this is a good deal with shops .


    its spend £20 get a free gift . Does anyone know if any shops do better free gifts deals . i love a bargain …

  11. I agree. the top sites list is a total bore.
    How about pureplay focus, great vibe.

    That said they are just online not brick and mortar

  12. is poor. Their customer service people are so indifferent that they don’t care what specifications of products are displayed.. whether it confuses the customer… it is not their concern. This shows what kind of people they have trying to “serve” the customers. Pathetic attitude and totally mechanical. Just interested in withdrawing salary and let company go to hell.

  13. Amazon will always stay in number on the online market. It has the best despatch service ever, order after 6pm online and arrived next morning.

    To succeed it all will come down to customer service and ease of use.

  14. I agree with Chris amazon is one of the top ecommerce sites


  15. I suppose that list and it’s order is pretty much what I expected. All the massive brands close to the top… Really not surprising seeing all those up there…

  16. Hi there! I know this is kinda off topic but I was wondering which blog platform are you using for this
    website? I’m getting fed up of WordPress because I’ve had problems
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  17. This is a WordPress site.

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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