Comments on: Is Something Wrong With Your Design? http://www.grokdotcom.com/2008/02/08/website_redesign/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: 张白 » Blog Archive » 看亚马逊“添加购物车”区域的演化 –(转)Hidden Secrets of the Amazon Shopping Cart http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-1182810 张白 » Blog Archive » 看亚马逊“添加购物车”区域的演化 –(转)Hidden Secrets of the Amazon Shopping Cart Fri, 07 Aug 2009 00:18:24 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-1182810 [...] cycle of optimization (measure, refine, test). Compare this rigorous approach to the fact that over 75% of online retailers don’t do any optimization testing, and you’ll begin to see why Amazon remains the envy of [...] [...] cycle of optimization (measure, refine, test). Compare this rigorous approach to the fact that over 75% of online retailers don’t do any optimization testing, and you’ll begin to see why Amazon remains the envy of [...]

]]> By: Website Optimization Testing and the Price of Perfection http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-578641 Website Optimization Testing and the Price of Perfection Fri, 14 Mar 2008 23:18:20 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-578641 [...] this be why three quarters of online retailers don't test even though it's [...] [...] this be why three quarters of online retailers don't test even though it's [...]

]]> By: Fear and Value in Web Analytics - Mymotech http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-556220 Fear and Value in Web Analytics - Mymotech Tue, 04 Mar 2008 17:43:43 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-556220 [...] honest about where we really are. For most companies there is a pretty big gap between intent and reality. The intent is to spend more on analytics while the reality is that 76% of retailers don’t do [...] [...] honest about where we really are. For most companies there is a pretty big gap between intent and reality. The intent is to spend more on analytics while the reality is that 76% of retailers don’t do [...]

]]> By: Hidden Secrets of the Amazon Shopping Cart http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-539472 Hidden Secrets of the Amazon Shopping Cart Tue, 26 Feb 2008 23:20:12 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-539472 [...] cycle of optimization (measure, refine, test). Compare this rigorous approach to the fact that over 75% of online retailers don't do any optimization testing, and you'll begin to see why Amazon remains the envy of [...] [...] cycle of optimization (measure, refine, test). Compare this rigorous approach to the fact that over 75% of online retailers don't do any optimization testing, and you'll begin to see why Amazon remains the envy of [...]

]]> By: June Dershewitz on Web Analytics http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-529269 June Dershewitz on Web Analytics Fri, 22 Feb 2008 02:12:23 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-529269 <strong>The Evolution of SFGate (and Thoughts on Measuring Site Redesign)...</strong> Like many San Franciscans I read SFGate every single day. A cup of coffee, my local news fix, and then I'm ready to face the world. But when I reached for the paper earlier this week my routine was derailed... The Evolution of SFGate (and Thoughts on Measuring Site Redesign)…

Like many San Franciscans I read SFGate every single day. A cup of coffee, my local news fix, and then I’m ready to face the world. But when I reached for the paper earlier this week my routine was derailed…

]]> By: Stop Wrestling Elephants and Start Testing Your Site http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-509600 Stop Wrestling Elephants and Start Testing Your Site Thu, 14 Feb 2008 09:55:23 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-509600 [...] Eisenberg captured it quite nicely in his recap: Amazingly, retailers aren’t testing their websites [...] [...] Eisenberg captured it quite nicely in his recap: Amazingly, retailers aren’t testing their websites [...]

]]> By: Let Visitors Design Your Site for You http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-508358 Let Visitors Design Your Site for You Wed, 13 Feb 2008 22:30:40 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-508358 [...] a recent study, 76.7% of online retailers said they don't test. Are you? Technorati Tags: Google Website Optimizer, testing, website optimization, website [...] [...] a recent study, 76.7% of online retailers said they don't test. Are you? Technorati Tags: Google Website Optimizer, testing, website optimization, website [...]

]]> By: Marketing Morgan http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-505165 Marketing Morgan Tue, 12 Feb 2008 15:44:02 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-505165 Bryan, Again, awesome post. In terms of usability, persuasion architecture, etc. do you know of a good sum all bullet list of the most important components? I think such a simple 'checklist' would be awesome to hand to a designer when they start on a new design, although it may not be sufficient as if they knew it by heart but it would be better than nothing. Bryan,

Again, awesome post. In terms of usability, persuasion architecture, etc. do you know of a good sum all bullet list of the most important components? I think such a simple ‘checklist’ would be awesome to hand to a designer when they start on a new design, although it may not be sufficient as if they knew it by heart but it would be better than nothing.

]]> By: Seo Mitsuyo http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-503530 Seo Mitsuyo Tue, 12 Feb 2008 00:17:37 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-503530 Every week we get clients in who have just paid for a fancy re-design of their site. Their only objective in their re-design seems to be aesthetic - they wanted a pretty new site. The truth is that UGLY SITES CAN WORK. Every week we get clients in who have just paid for a fancy re-design of their site.

Their only objective in their re-design seems to be aesthetic – they wanted a pretty new site.

The truth is that UGLY SITES CAN WORK.

]]> By: Eathan http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-502832 Eathan Mon, 11 Feb 2008 18:19:59 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-502832 "...and were hoping to improve it by using a top level menu with a javascript rollover" Ugh! I can only speak for myself, but that's a fast way to lose at least one customer. Menus that open and close with every twitch of the mouse are a good example of why programmers are rarely marketers. Might as well toss in a Flash intro screen, some sparkles that chase the cursor around and an auto-play WAV file. Better yet, bring back the BLINK tag! “…and were hoping to improve it by using a top level menu with a javascript rollover”

Ugh! I can only speak for myself, but that’s a fast way to lose at least one customer.

Menus that open and close with every twitch of the mouse are a good example of why programmers are rarely marketers. Might as well toss in a Flash intro screen, some sparkles that chase the cursor around and an auto-play WAV file. Better yet, bring back the BLINK tag!

]]> By: alex harris - alexdesigns.com http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-502471 alex harris - alexdesigns.com Mon, 11 Feb 2008 14:48:40 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-502471 Great points Bryan. There is so much more that goes into improving conversion rate that just the design. Majority of the time, when you do a COMPLETE redesign your conversion rate will drop. So I agree on a phased approach or even a beta site that runs in parallel. A/B testing is key, there will be more benefits from smaller changes than a completely new web site design / user experience. Plus, there are other considerations when factoring in a redesign, like: trying to not mess up your SEO rankings, ensuring you do not increase your cart abandonment percentage and improving the scent trails and persona click paths. Great points Bryan. There is so much more that goes into improving conversion rate that just the design. Majority of the time, when you do a COMPLETE redesign your conversion rate will drop. So I agree on a phased approach or even a beta site that runs in parallel. A/B testing is key, there will be more benefits from smaller changes than a completely new web site design / user experience.

Plus, there are other considerations when factoring in a redesign, like: trying to not mess up your SEO rankings, ensuring you do not increase your cart abandonment percentage and improving the scent trails and persona click paths.

]]> By: Ladies Scarves http://www.grokdotcom.com/2008/02/08/website_redesign/comment-page-1/#comment-502165 Ladies Scarves Mon, 11 Feb 2008 11:56:19 +0000 http://www.grokdotcom.com/2008/02/08/website_redesign/#comment-502165 You are right Bryan. We all should use these free tools to atleast get started with testing and then might be move to people like you for more insights. You are right Bryan. We all should use these free tools to atleast get started with testing and then might be move to people like you for more insights.

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