Comments on: Screencast: How the Super Bowl Ads FUMBLED Online

By: Ladies Winter Scarves

Ladies Winter Scarves — Mon, 17 Mar 2008 13:45:55 +0000

I would agree. It doesn’t harm you to include call to action of some kind in ad or landing page. There might be a small % of people who might even remember your web address (if it is easy to remember) and go there later.

By: THINKing » Super Bowl Fumble

THINKing » Super Bowl Fumble — Tue, 19 Feb 2008 12:32:49 +0000

[...] how Super Bowl advertisers just didn’t quite carry it across the goal line. The folks at Future Now agree that there were some fumbles. According to them, This year’s Super Bowl ads once again [...]

By: JM

JM — Tue, 19 Feb 2008 01:06:14 +0000

One notable issue was that I watched all the ads, but could not remember a single URL or have any interest in visiting a website related to any of them. I think advertisers are missing the idea that I’m watching the Super Bowl with friends, not sitting with a pad and paper ready to write down websites I might want to visit later. The game is my #1 priority, not the ads. They would have to present a serious head-turning offer or unveil something new and amazing to persuade me to keep track of a website for later.

By: Anthony Garcia

Anthony Garcia — Fri, 15 Feb 2008 20:11:01 +0000

Crystal,

I can certainly agree that branding was likely the goal of the Tide Superbowl ad, still that doesn’t mean that you should not take advantage of opportunities to convert for those ready to buy today. That is why a coupon of some kind would have been great, they could have measured the number of coupon downloads and tracked the coupon usage and even possibly justified the ad expense. Like Ron mentioned it was likely never the goal to sell sticks online, but they at least had the foresight to ‘offer’ that option, why not offer a measurable option for those that buy these sticks at the grocery store? Ultimately they missed a huge opportunity, huge.

By: Ron

Ron — Fri, 15 Feb 2008 19:00:51 +0000

I agree with Crystal post #2…In my opinion I see most Superbowl ads as brand-building ads rather than sales advertisements. Once consumers have a favorable opinion of a particular brand, they are more likely to purchase it when they see it in stores during shopping excursions. How many people would actually buy a tide stick online from amazon.com as opposed to during a shopping run at the local drugstore?

By: Contextualisez votre site en fonction du trafic : l'exemple du Superbowl !

Contextualisez votre site en fonction du trafic : l'exemple du Superbowl ! — Thu, 14 Feb 2008 16:05:14 +0000

[...] sur leurs publicités, ce qui est faible). Quelques chiffres de searchviews.com analysés par GrokdotCom [...]

By: Crystal Blahnik

Crystal Blahnik — Tue, 12 Feb 2008 17:21:59 +0000

I agree with your thoughts on the Tide to Go site not offering enough to a consumer to incentivize purchasing the product. I think there should have been a printable coupon, etc. However, I wanted to know your thoughts on this–realistically who is going to purchase that product online? I sure wouldn’t…I would add it to the grocery list and pick it up at Wal-Mart or a drugstore if I was interested in the product. It is hard to say this type of marketing doesn’t convert, just by basing it on online sales. I would think the fact that a consumer would pay about as much in shipping as the actual product costs would deter them from converting online. I think this campaign was designed for brand building. Just my two cents! Thanks for the post!

By: Aurelius Tjin

Aurelius Tjin — Tue, 12 Feb 2008 07:02:28 +0000

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