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Monday, Feb. 11, 2008 at 10:36 am

Is Your Reputation Worth $15 Billion?

By Jeffrey Eisenberg
February 11th, 2008

forbes_logo.jpgBefore you answer that question, consider this: At Facebook’s current valuation of $15 Billion, a lot of folks think your network’s net worth is about $258.62 — give or take some pocket change.

Since the middle of last year, when they opened up the platform to third-party Web developers and Microsoft invested in the company, Facebook has been the marketer’s gold rush du jour. From books and hobbies to zombies and “hotties,” it seems everyone’s trying to get in on the action, regardless of whether they’ve actually stopped to consider whether a real business model is there. What’s even more troubling — or should be — are the ways some companies willingly exchange their brand’s reputation, and occasionally yours, to dive head-first into social media marketing.

In our debut op-ed for, Bryan & I ask, “Is Your Reputation Worth $15 Billion?

Oh, and don’t forget to check out the slide show that goes with it.

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Comments (1)

  1. With the rate of the economy, everybody’s reputation should be worth $1 trillion and counting. If you have a Twitter account be sure to follow me at

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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