Is Your Reputation Worth $15 Billion?
Before you answer that question, consider this: At Facebook’s current valuation of $15 Billion, a lot of folks think your network’s net worth is about $258.62 — give or take some pocket change.
Since the middle of last year, when they opened up the platform to third-party Web developers and Microsoft invested in the company, Facebook has been the marketer’s gold rush du jour. From books and hobbies to zombies and “hotties,” it seems everyone’s trying to get in on the action, regardless of whether they’ve actually stopped to consider whether a real business model is there. What’s even more troubling — or should be — are the ways some companies willingly exchange their brand’s reputation, and occasionally yours, to dive head-first into social media marketing.
In our debut op-ed for Forbes.com, Bryan & I ask, “Is Your Reputation Worth $15 Billion?”
Oh, and don’t forget to check out the slide show that goes with it.
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Written by:Jeffrey Eisenberg
