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Monday, Feb. 11, 2008 at 10:34 am

What Are You Measuring?

By Bryan Eisenberg
February 11th, 2008

My good friend, Jim Sterne — producer of the eMetrics Marketing Optimization Summit and fellow co-founder of the Web Analytics Association — would like to know.

Please answer 9 questions in 5 minutes to complete this web analytics survey from eMetrics.

The survey is attempting to find out which channels marketers and analysts are measuring, how they’re using that data to optimize marketing, and their main objectives for marketing optimization this year.

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Comments (2)

  1. how do i benefits financially with your strategies.

    Regards.
    fidelis

  2. When will the results of this survey be published?

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Bryan Eisenberg is the co-author of New York Times and Wall Street Journal bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing. Bryan is available as a professional speaker. You can friend him on Facebook or follow him on Twitter (@TheGrok).

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