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What Are You Measuring?

Posted By Bryan Eisenberg On February 11, 2008 @ 10:34 am In Analytics,Web Analytics | 3 Comments

My good friend, Jim Sterne — producer of the eMetrics Marketing Optimization Summit [1] and fellow co-founder of the Web Analytics Association [2] — would like to know.

Please answer 9 questions in 5 minutes to complete this web analytics survey from eMetrics [3].

The survey is attempting to find out which channels marketers and analysts are measuring, how they’re using that data to optimize marketing, and their main objectives for marketing optimization this year.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/02/11/what-are-you-measuring/

URLs in this post:

[1] eMetrics Marketing Optimization Summit: http://www.emetrics.org/

[2] Web Analytics Association: http://www.webanalyticsassociation.org/

[3] web analytics survey from eMetrics: http://tinyurl.com/2lb6q9

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