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Wednesday, Feb. 13, 2008

Win a Free Copy of “The Soccer Mom Myth”

By Holly Buchanan
February 13th, 2008

By now, most of you know about my passion and focus of extensive research: marketing to women online. Over the past several years, I’ve been so consumed by the topic that, in addition to my articles for GrokDotCom, I’ve kept up my own blog as well. Until now. I’m downsizing to one.

From now on, you can now read about all things marketing-to-women-online at

And now for the really exciting news…

Michele Miller and I have a new book coming out March 10th: The Soccer Mom Myth — Today’s Female Consumer: Who She Really Is, Why She Really Buys.

To find out more about the book (and laugh at our bad dance moves), visit us at

As a thank you to the frequent commenters on my posts (you know who you are), we’re giving away 10 free copies. Just reintroduce yourself in the comment field and tell the world to “Stop stereotyping your customers!” and I’ll email you to get your address so we can send you a copy.

If you’re lucky, I may even autograph it for you. ;)

Oh, and if you end up being commenter #11, no worries. You can always order the book from Amazon.

UPDATE 3/10: The winners have been notified. If we’ve been in touch, your copy of The Soccer Mom Myth is on its way. If you missed out on the contest, no worries, the book has officially been released today. Get yours today at Amazon.

Add Your Comments

Comments (38)

  1. Congratulations on the book, Holly! Women are the majority gender, but I think it’s funny that many marketers still have trouble reaching them, even though there are more female marketers.

    Once again, congrats.

  2. Congrats on the new book. I have always been astounded at people who group all women together and assume we all react the same to marketing. Stop stereotyping your customers!

  3. Congrats on the book. Looking forward to reading it and learning how to stop stereotyping your customers!

  4. Congratulations on the book. I look forward to reading it. Stop stereotyping your customers!

  5. Can’t wait to read this to share the info with my restaurant and retail clients so they can “Stop stereotyping your customers!”

  6. Looking forward to reading your book as I will be marketing a new women’s website soon…and it definitely wont be PINK. Here’s to “stop stereotyping your customers!”

  7. looking forward to it… oh and, stop stereotyping your customers!

  8. Can’t wait to read your book! You and Michelle have been a HUGE influence on my worldview as it relates to connecting with women. And the men who love them.
    Hey guys, “Stop stereotyping your customers!”

  9. Holly…

    can’t wait to read the book. I’m the sales guy in our photography studio and I spend A LOT of time with moms…

    Wen and I missed connecting with Michelle in Arizona by a couple of days last month… dang…

    We’re just up the road from Richmond… maybe we can swing down, buy you a cup of coffee one day and chat.


  10. Did I make it at #10?

  11. Niiiiiiiiiiiice!

    Looking forward to it, and thanks for the offer. I commute to the city everyday; an hour on the train. Love finding good books to read. Can’t wait!

  12. Stop Stereotyping your customers!

    Looking forward to the book and thanks for the great offer! Sounds like a winner of a book!

  13. I think talking to women has to be the first step to most people opening their eyes and design sites for real people. I know so many Developers who who think they know who they are talking to when they just think about themselves and working with staff using websites. Real people and Clients views on how to make websites for them are still a leap in between.

  14. seriously… what DOES she buy? “Stop stereotyping your customers!” Ugh!

  15. Great title

    Sounds like you should have your own blog of the same name.

  16. Well done and congradulations on your new book. I love all your books and very much look forward to reading this one too. And cheers to “Stop stereotyping your customers”!

  17. Holly, love all your posts! Even in the car business your message of “Stop stereotyping your customers” is bang on.

    Women don’t want special treatment. They just want good treatment reflective of the individuals they are.

    Bummer being post #17, but difficult to make a timely blog post from an airplane.

  18. Stop Stereotyping your customers!

  19. Stop Stereotyping your customers!

    Looking forward to the book and thanks for the great offer! Sounds like a winner of a book!

  20. Stop stereotyping your customers!
    Stop stereotyping my customers!
    Stop stereotyping all customers!

    Sounds like a book I need to pick up a copy of.


  21. Congrats on the new book. Guess I’m off to Amazon to buy it ;-)

  22. Actually, maybe I won’t. Not available on

  23. I asked my publisher about the Amazon UK issue – this was the response –

    “People in the UK can buy the book, but only at, not”

  24. Stop stereotyping your customers! Amen!

    After I get a chance to read this book, I know a few client relations and marketing people in my dept I will undoubtedly share it with.

  25. I have been stereotyped to no end. I have been snuffed at car dealerships as a woman (including one st*pid sales guy who actually told me I couldn’t afford what I was looking at so he wasn’t going to waste his time – hmmm…does the phrase from Pretty Woman – big mistake – HUGE mistake mean anything? I went to another dealer, bought two vehicles and we drove them back to show the salesman – talk about a jaw hitting the floor – oh, what fun!). I want to yell to the world – “STOP STEREOTYPING YOUR CUSTOMERS!!!!”
    Never, ever, ever, ever judge a book by its cover – the customer that doesn’t fit your own personal idea of a customer might just cost you a HUGE sale and repeat customer.


    I am just starting an online business and most of my customers I expect to be female. This book should help with the target marketing I wish to do.

  27. Holly, congratulations on the new book. I so agree with your plea “to stop stereotyping your customers”!

    I am a retired woman, mother of 3, none of whom ever played soccer; but also the grandmother of 4, 2 of whom did play soccer and had my daughter driving them to countless soccer games. However, my daughter would not refer to herself as a “soccer mom” and would not respond to a marketing campaign aimed at the same.

    But I must mention the fact that as a retired woman I constantly have marketing aimed at me that is so based on incorrect stereotypes. Although I am a 68 year old woman on Medicare, I am sick and taking lots of medicines. Although I am retired, I am not wealthy and spending my time as a snow-bird. Although I am an elder, I am not looking to “find” things to fill my time as I am an Internet Marketing Entrepreneur and learning things about computers that even my grandchildren don’t know. Although my body has changing and still changing, I am not in the market for creams, pills, cosmetic surgery and other “anti-aging” products.

    So you can see that I can down on all sides of your plea. Keep up the good work!

  28. Oops! One of the Stereotypes might just be right–I did not proof my comments well enough to see that I had left out a very important word. “Although * am a 68 year old woman on Medicare, I am NOT
    sick NOR taking lots of medicines”. Sorry for the editing slip.

  29. Stop stereotyping your customers. Especially “the first ten” are winners stereotype. End numerical stereotype profiling today and give away just one more book. Doesn’t even have to be to me. :)

  30. Stop stereotyping your customers! I can’t wait to read this book. I am soccer MOM! And a coach. And I am nowhere near athletic. Not even close. That would be me on the cover of your book – wearing fab red pumps to a game. But alas, it is not very practical, is it? So when I show up wearing Adias shorts and a hoddie, I’d rather not. However I’d do anything for my kids, so when the little league needs a coach I step up to the plate. In joggers. Eeewww.
    Elizabeth in Canada

  31. “Stop sterotyping your customers”

    We have a few clients that focus on a mainly female audience. That book could be very interested.

  32. Stop stereotyping your customers! There is a growing population of progressively disabled women and moms. I am one of them. Most marketing doesn’t acknowledge the needs of women in wheelchairs with all of the related day-to-day issues.

  33. UPDATE 3/10: The winners have been notified. If we’ve been in touch, your copy of The Soccer Mom Myth is on its way. Great comments, everyone!

    If you missed out on the contest, no worries, the book has officially been released today. Get yours today at Amazon.

    -Editor, GrokDotCom

  34. thanks for my copy made it to the uk on Monday.

  35. Received my copy and started reading immediately. Thanks!

  36. I just put my order in and very much look forward to reading it.

  37. Thanks so much to everyone who wrote in. I hope you all enjoy The Soccer Mom Myth.

    If I could, I’d like to ask you all a favor – could you post a review on Amazon? I’d really appreciate it!

  38. [...] started when I left a tiny post on Future Now’s blog where Holly [...]

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Holly Buchanan is a marketing to women consultant specializing in marketing to women online. You can read her blog at She is the co-author, along with Michele Miller of The Soccer Mom Myth - Today's Female Consumer - Who She Really Is, Why She Really Buys.

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