Gina Kay

interesting data.

Enjoy,

Juan

Great to hear from you!

Very good points… As the old 60’s cartoon used to say, “That, Little Adam, is another story” that we’ll address in the near future

I’d like to add this question to your list: How, and in what language, will Hispanics look to find your company? Hispanics that prefer to read content in Spanish may also start out searching for it in Spanish (and switch to English only if they don’t find the results they want.)

Spanish search marketing can be extremely effective from an ROI standpoint. There are few Spanish language pay per click advertisers right now. This lack of competition results in a lower cost per click relative to English, even on highly competitive terms. Starting out now can help to build a higher quality score for your ads over time, which helps to keep the cost per click low when there is more competition later on. This gap in the marketplace creates an opportunity for advertisers taking the initiative first to build recognition now and a competitive advantage later.

Lastly, transcreation is just as important for Spanish pay per click campaigns as it is for websites – what works in English keywords and ad copy isn’t guaranteed to directly translate into a successful Spanish campaign. I would recommend testing out what works in English in combination with what makes sense in Spanish.

Thanks again, Juan. Saludos.