Comments on: When a Banner Ad Becomes a One-Click Stand

By: LINK’ R » Usability van een banner

LINK’ R » Usability van een banner — Mon, 06 Apr 2009 13:06:57 +0000

[...] Peter Lee heeft er werk van gemaakt een banner te testen op usability. Hier zijn aardige zaken uit te leren voor iedereen die wel eens een banner [...]

By: Banner usability onderzoek : LINK’R

Banner usability onderzoek : LINK’R — Fri, 14 Mar 2008 11:27:14 +0000

[...] Peter Lee heeft er werk van gemaakt een banner te testen op usability. Hier zijn aardige zaken uit te leren voor iedereen die wel eens een banner [...]

By: "What Should I Test?" Free Google + Future Now Webinar

"What Should I Test?" Free Google + Future Now Webinar — Wed, 27 Feb 2008 22:53:38 +0000

[...] emails and comments from people who want to know the secret. They've read a few posts on website optimization testing, but they're disillusioned. Their tests haven't been effective [...]

By: Peter Polack

Peter Polack — Mon, 25 Feb 2008 17:18:50 +0000

Man, what a great post! It’s amazing what little about the online marketing process big companies really know.

By: Miki Smiley

Miki Smiley — Tue, 19 Feb 2008 20:07:33 +0000

Art lets you see the world. Design lets you change the world. Art, in a way, hides something. Design reveals. Thank you for very good post and great models.

By: David McCoy

David McCoy — Mon, 18 Feb 2008 21:22:11 +0000

The hearts on the banner ad don’t match the hearts on the landing page. The landing page has hearts with drop-shadows, and the ad has embossed looking hearts. A minor thing, but subconsciously it might have an effect.

Also, it’s not really a landing page they’re taking the visitor to, it’s a website, so the navigation at the top could potentially drive them away from the offer.

This page is so busy I get confused. The “One Year Card Special Offer” content in the middle of the page seems to be duplicated, except for the graphic treatment and the phone. I have to think about what makes these different.

The banner ad promotes the C139, but then they throw the V170 and W370 onto the landing page, which really confuses things. If they’re going to feature those, the C139 should be prominent, since the banner ad is promoting it.

By: Julie Power

Julie Power — Mon, 18 Feb 2008 17:35:15 +0000

Great post. Have you ever looked at what happens when companies show models in ads at weird angles or with parts of their limbs seemingly cut off? I seem to remember Starch Roeper studies show that these can put prospects off too. Anyway, I plan to highlight your post on our blog tomorrow. It is a great practical example and well written. Thank you.

By: Say no to Google, banner ad critiques and time management | ChillyCool Web Digger

Mon, 18 Feb 2008 16:05:59 +0000

[...] When a Banner Ad Becomes a One-Click Stand [...]

By: Linda Bustos

Linda Bustos — Sat, 16 Feb 2008 03:10:32 +0000

Hi Peter,
Fantastic post. I love the breakdown of why this ad needs help.

I’m also not feelin’ the “Let’s Talk About Love” tagline, it looks more like “let’s talk about gossip” with the models they chose. Wouldn’t a Valentine’s promotion work better with a guy and girl? Even if the ad was suggesting these 2 are dating, the expressions and body language say “attitude,” not romance.

This looks like a failed back-to-school ad.