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Persuasive Online Copywriting Seminar, San Francisco

Posted By The Grok On February 18, 2008 @ 12:32 pm In Grok Events,Persuasive Online Copywriting | Comments Disabled

Who: Spend the day with two of our most popular Persuasion Architects, Holly Buchanan [1] and Jeff Sexton [2].

What: Learn from the experts about making your copy more persuasive and speak to all of your market segments. Not only for copywriters, past attendees include C-level execs, marketing directors, entrepreneurs, and others who just want to improve their online communication skills.

This one-day seminar is packed with practical real world examples and “how to” exercises. The focus is on giving you simple yet effective techniques that will improve your ability to sell online. The goal is to show attendees how to implement these techniques the very next day on their own websites.

A few of the Persuasive Online Copywriting topics we’ll cover…

  • How writing for the Web is different from other mediums
  • How to understand your audience
  • Writing for diverse customer segments
  • Proper Web layout
  • Writing for the screen and formatting for maximum readability
  • How to set a voice and tone that engages your visitors and helps them take action
  • Writing effective navigational buttons and links to gain persuasive momentum
  • How to write more persuasive product descriptions
  • How to ensure your content is found via search engines

Where: Embassy Suites San Francisco Airport [3] — San Francisco, CA

When: Friday, March 28 (8:30 – 5:00 PST)

Why: The surest way to improve your website’s conversion rate, average order value, number of leads generated, and even how it reflects your brand, is by improving your choice of words. If you want visitors to take the next step, you must persuade them — and to do that, you must understand how they wish to buy. This course will help you do all that, it’s only one day, and it’s in San Francisco.

More Info: Read more [4] about the seminar and find out how to register today [4].


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/02/18/copywriting-seminar-san-francisco/

URLs in this post:

[1] Holly Buchanan: http://www.futurenowinc.com/bios.htm#Holly

[2] Jeff Sexton: http://www.grokdotcom.com/author/jeff-sexton/

[3] Embassy Suites San Francisco Airport: http://embassysuites1.hilton.com/en_US/es/hotel/SFOBGES-Embassy-Suites-San-Francisco-Airport-Burlingame-California/index.do;jsessionid=C9FE34FA1E504F0F67585E68BFEE3139.etc42?brand_id=ES&brand_directory=/en/es/&xch=135862568,1WLG1I1EOIKXWCSGBJF2VCQ

[4] Read more: http://www.futurenowinc.com/writingforweb.htm?utm_source=GrokDotCom&utm_medium=Post&utm_content=Link-1280&utm_campaign=POCCTA0308

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