As any multi-tasker/easily-distracted-person knows, this happens all the time. We click on an a link sent via email, a few scrap letters get cut off the end, and OUCH… 404 error.
It really frosts my monocle.
Last year, Smashing Magazine offered plenty of example fodder for how to flip the 404 pancake. Those ones were great, but now I’ve got a new personal favorite.
Although it may not be the talk of the town just yet, The New Yorker‘s error message ought to be. Notice how they stay on-brand while keeping you engaged with the site:
(Click to see how they keep you from hitting the ‘back’ button.)
Note to Smarty-Pants Readers: Yes, we realize our 404 message isn’t as cool as this — yet. At the moment, it takes you to our archives page. Feel free to cast the first stone in the comments