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“What Should I Test?” Free Google + Future Now Webinar
By Robert Gorell
February 27th, 2008
In the past few months, we’ve received emails and comments from people who want to know the secret. They’ve read a few posts on website optimization testing, but they’re disillusioned. Their tests haven’t been effective — meanwhile, Future Now keeps yammering about how…
“Lead generation went up 5,000%!” (Tumbleweed rolls.)
“They doubled their conversion rate!” (Crickets chirp in disbelief.)*
Don’t think you can do it? Bryan Eisenberg and Google’s Tom Leung disagree. Join them for a free webinar on March 11th.
*Please Note: Case studies not boring when about your site.
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February 27th, 2008
6:26 pm
Is there going to be a recording of this?
February 27th, 2008
8:03 pm
WTF?! They increased their conversions up to 5000 procent? If I increased with that number I was rich at the moment. Oh my god
February 27th, 2008
10:05 pm
I will be somewhere in Texas for SXSW, but I wouldnt miss this for anything.
February 28th, 2008
2:07 pm
Question?
Is it possible to run Google Analytics testing on a website WITHOUT having to pay for the traffic? Just use the natural organic traffic to test your site with?
February 28th, 2008
2:43 pm
Joel: I believe it will be archived. I’m just not sure how long you’ll have to wait after the webinar to get the archive link.
Software downloaden: It’s true, but when you look at both case studies, the second one is even more impressive in a way. They went from a 10% conversion rate to 20% on their landing page.
Audio Bible: If your traffic is low, you can run tests over a longer period of time. If you’re not getting a lot of organic traffic, you may not have enough content — or enough relevant content — to be found by would-be customers. That’s a more fundamental problem that — in your case, since you’re e-commerce — requires more substantial copywriting for product descriptions and some basic SEO. Regardless, there’s no harm in running a longer-term test with Google Website Optimizer.
March 1st, 2008
7:33 pm
@ Robert Gorell
Yes I saw that when I checked it once again. So I believe it now it is possible with the right changes, knowledge and budget it is possible.
March 31st, 2008
2:47 pm
[...] case you missed the live webinar or had technical difficulties while watching it last week, you can watch it on YouTube [...]